How to develop network marketing for training institutions

We all know that ordinary education can only provide some basic knowledge and low level skills. And facing the large-scale http://www.aliyun.com/zixun/aggregation/7920.html "> Enterprise Development, must carry on many times the skill training, can enable the staff to achieve unceasingly the enterprise the Unceasing development request." Therefore, organizations in order to improve labor productivity and personal satisfaction to the occupation, directly and effectively for the organization of production and management services, and constantly adopt various methods for the organization of various types of personnel education and training investment activities.

American economist and Nobel laureate of economics, Schultz, found that, purely from the perspective of natural resources, physical capital and labor force, can not explain the full cause of productivity improvement, as the capital and wealth of the transformation form of human knowledge and ability is the decisive reason for social progress. But its acquisition is not without cost, it needs to be formed through investment, organizational training is an important form of this investment.

In recent years, because people's choice of occupation is more interested, the knowledge in school does not necessarily adapt to social change, so all kinds of training institutions are increasing rapidly, with skills training and knowledge training, but as the number of training institutions increases, the competition becomes more and more fierce. How to make your training institutions stand out in such a crowd, unique, brand promotion is very important.

After observation, the author found that training and education in this industry to take some of the advertising methods exist some problems, and the new marketing methods are very scarce, so that the brand promotion of training and education institutions are the same, and did not achieve the effect of unconventional:

Current advertising methods and problems:

1, outdoor advertising costs are high, the effect can not be monitored.

2, keyword ranking burning money such as water, it does not necessarily work, can not prevent the entry of garbage flow.

3, the key to training education industry is the brand communication, if the school reputation, word of mouth, it will be difficult to recruit students.

4, the lack of marketing means the word of mouth effect can not be carried out on a large-scale, not form a large-scale word-of-mouth effect.

New Marketing Solutions (there are currently four categories and, of course, more):

One, post competition: Target forum posts increased collection, 1 paste at least 4 people read.

Problem solving:

1, outdoor advertising costs are high, the effect can not be monitored; Post to solve geographical problems, covering all local forums.

2, keyword ranking burning money such as water, not necessarily effective.

3, a post, at any time monitoring, grasp the potential object message, deepen the brand impression.

Effect Assessment:

The soft text of the post is best made of the form of combination of text, posts can be the essay contest in the collection of articles, each article with the link to the site.

Through this post competition, to achieve a rapid increase in the number of sites, ranking more before, at the same time through the article keyword settings, indirectly improve the site's search volume and traffic.

With each post 1:4 transmission rate calculation, the impact of the number of more than 200,000, and the publicity effect is long-term, as long as the post issued to not be deleted, the impact of the scope has been continued, than traditional media advertising more lasting and advantages.

Perhaps you will say, our company has a special post ah, but you think, he can send a day how much, the effect can be compared with the large-scale posts?