How to develop network marketing in Network Marketing enterprises

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As the boss of the majority of small and medium-sized enterprises, has not noticed a phenomenon-since the economic crisis, the news information has been mentioned in a very high frequency of a word is Network marketing, which refers to small and medium enterprises for the winter outlet and response to crisis countermeasures have not mentioned network marketing. Many small and medium-sized enterprises may be a little more familiar with E-commerce, and network marketing in recent years, the rise of the term may be more confused. Whether it is e-commerce or online marketing, in the minds of many business owners may be to do a website, or Alibaba to do a business. There is some truth to this understanding, but it is far from it.

So what is online marketing?

Network marketing refers to all the use of Internet means of online sales under the total. It should be said that more than 70% of China's enterprises are more or less directly or indirectly useful to the Internet, but in these net enterprises, there should be 90% of enterprises are in the cost of net, and did not earn 1 cents from the internet. Small and medium-sized Enterprises net, but 90% lost money. Why say 90% of the net enterprises are now on the network to lose money? Let's take a look at the current SME net forms:

1. Construction Enterprise Website

2. Baidu Bid Advertisement

Look first, corporate website. Now more than 90% of companies have their own corporate web site, but ask yourself, how many bosses dare to clap their breasts and say, my site to make money? Perhaps most bosses have not thought of using corporate websites to make money, just feel that building a website is the trend of the times, because peers have sites, so we have to have. The current situation of most enterprises is, let network management contact a construction station company, spend thousands of yuan to build a website, many company's boss oneself seldom go to see own website. Even some companies have been fooled by some domain name companies, spending tens of thousands of of the domain name. There are a number of such enterprises in the Pearl River Delta.

Open the home page of most corporate websites, even the company is to do what products will take a long time to see out, and even product introductions are not, not easy to click several pages in, like a maze of walking, see a product seems to be what I want, and then find contact information, the page can not open. At this time, it is you, you still have the patience to watch it? Such a site even customers can not stay, let alone to deal with orders, for enterprises to make money.

The second kind, Baidu bids advertisement. This is the pain in the hearts of many enterprises. Although everyone is scolding Baidu, but the advertisement does not vote, peers are cast. Cast the bar, looking at the advertising costs rise, but do not know exactly how the effect of the auction advertising. Big enterprise deep pockets, can extravagantly, do not care about the advertising fee, but for small and medium-sized enterprises, a hundred thousand of of the advertising fee is not a small number, the flower of shady but still have to swallow. This is the current situation of small and medium-sized enterprises to advertise advertising.

How to carry out network marketing in enterprises

That is because these enterprises, although in the traditional marketing areas have done very well, but did not master the network marketing methods or the lack of understanding of network marketing, leading to a number of errors. Then how the enterprise should carry out network marketing?

1. Establish the marketing website

Marketing Web site is based on corporate marketing objectives for site planning, with good search engine performance and user experience, a complete evaluation system, can be an organic use of various means to convert visitors to customer service in the Enterprise marketing purposes website. The small and medium-sized Enterprise website, whether has the very strong marketing, is to carry out the network marketing can obtain the best effect one of the most important factors.

Compared with the ordinary Enterprise website, the marketing website makes a comprehensive analysis of the enterprise website, and finally integrates various website functions and services, so that it has strong marketing function and marketing value, and pursues the final marketing effect.

At present, in the Pearl River Delta region, Shenzhen cattle Business Network in the construction of marketing-oriented web site has a wealth of experience and good reputation, for 3,000 of customers to solve the network marketing problems, is the network marketing industry's most well-known website construction brand.

2. Network Promotion

Now, in the entire Internet, the network promotion way is more and more rich. Search engine optimization, mass mailing, soft Wen PR, forum promotion, blog promotion, viral marketing and so on. Small and medium-sized enterprises on how to promote the corporate web site, know its micro, do not know what kind of promotional methods will achieve low investment returns effect. At present, most enterprises are only know Baidu keyword bidding this form of paid advertising, in fact, in addition to paid advertising, there are numerous free promotion methods.

Of course, website promotion is a comprehensive and strong work, if the boss of its lack of adequate understanding and understanding, and no professional network to promote staff to do, I am afraid that the effect of the result is very difficult as people want.

3. Conducting an impact assessment

The evaluation of the effect after the promotion is difficult to control in the network marketing. How much traffic do you get per day? How much is the value of the flow? What is the value of the current Web site value? This is a direct link to the business impact assessment that is generated after the website is promoted. Enterprise website, if not to the promotion of corporate web site to make an objective real business evaluation, as paid grease, but do not know what the final results.

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