How to develop network marketing in traditional enterprises and how to change thinking in practice

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The traditional enterprise's operation thought and the general internet marketing thought have a very big difference, simply speaking, the traditional enterprise operation thought and the model is takes the product as the direction, but the internet marketing is takes the customer as the direction, the process is diametrically opposite.

For example, the general traditional enterprises, especially industrial enterprises, are often product-centric, very emphasis on their technology and product functions, their products have the functions and advantages of all listed, familiar, and then to find customers to see who needs, can sell to whom. This from their website and corporate catalogs can be clearly seen, whether it is to end customers, or distributors of the project, as well as in various fields of application, and then also in accordance with the mode of communication and marketing, this is a typical product-oriented thinking mode. Why do you say that? Because the site and corporate publicity album to any group of customers to see, customers will not feel that is specifically for them to see, the dissemination of the effect and persuasive is very poor.

What about Internet marketing? Internet marketing thinking is the opposite, the first positioning customer groups, popular is that you want to seize what kind of people, the first of these groups of people's needs, psychology and consumption habits of research through, and then according to their needs, planning and design solutions, the final selection or design of targeted products, And according to the needs of customer groups are constantly revised. Tips: This article by the Network Marketing real person Liu Yutong original, want to see the author more articles please visit Liu Yutong blog. Please retain this copyright information when reproduced.

In the network marketing practice, Liu Yutong found such a contradiction, that is, although know the Internet thinking and operating mode, but for the traditional enterprises, the product is already formed, it is generally impossible to waste products and equipment, in accordance with the Internet model for research and development. However, since to carry out network marketing, how to use the Internet thinking? Liu Yutong to share his own practice.

In this case, Liu Yutong is doing so, you can use the "curve to save the nation" to describe:

First, the market for such products to analyze the situation, if necessary, to carry out a certain market research, and then the unique selling points of the products are all a preliminary refinement.

Second, the company's sales data analysis, to find the most easy to deal with customers, sum up the rules, and then determine a class of the most easily traded customer crowd.

Third, the sales staff and customer interviews, to understand why such customers buy products, the most impress them.

Four, and before refining the selling point of comparison, select the most customer needs for the group of selling points for packaging, to create a good sales proposition, and related to the dissemination of planning and design.

Conduct marketing tests to achieve initial results.

Vi. further positioning customer groups, in-depth study of customer needs, according to customer group needs to improve or redesign products.

However, even if the "curve to save the nation" can be carried out smoothly, Liu Yutong also have to remind the traditional enterprises do not go astray. Because basically proceed to the fifth step, the turnover rate of the enterprise is obviously improved, the enterprise has been very happy, many enterprises here began to forget, but also want to commit old habits, turn to product-oriented thinking, just see the results, want to spread on the dissemination of a variety of product applications, violating the principle of focus

Also, do not want to continue to follow the Internet to deepen the implementation of the thinking that has been OK. In fact, the next is the real focus, only by the early stage of packaging and "yell" is not enough, nor is it a long-term, should be down to the needs of customers to improve products, and even to research and development, traditional enterprises must have such determination and executive power, and in accordance with the needs of customer groups continue to revise, to make the best possible products

Another important task is to synchronize, that is, the customer groups through the social media together, timely communication, timely grasp the needs of customers, and their services well, the customer experience also to achieve the ultimate.

Unfortunately, many traditional enterprises in the initial results, due to the limitations of their own thinking to stay in the link above, leading to network marketing can not make breakthroughs, scale can not be big.

Author information: Liu Yutong, Network marketing strategy researcher, 4 years Consumer-to-consumer operation experience, 4 years of corporate network marketing experience, focus on SME network marketing, is currently an environmental protection company network Marketing planning director. Formerly known as: Liu Jinwei, selected floor Network marketing expert Kun Close disciple, that is renamed to Liu Yutong. Personal micro-signal lxw3596627, welcome to share the actual combat content. Copyright NOTICE: Welcome to reprint, but please keep the original author information, thank you.