How to develop SEO team performance evaluation criteria

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Some time ago met a peer, and I exchanged a problem, that is, SEO team performance How to assess, should set a standard, the situation is like this, their company is trying to build a new SEO team. At present this friend is responsible for this piece, but oneself also have no what build the team experience, now has recruited a few SEO personnel, the question is how carries on the performance appraisal, in fact as long as is the team all will encounter this question, the performance appraisal is very important to the SEO person, after all relates to the salary According to the author's own experience, I can only give him a few suggestions, of course, may not be suitable for his company environment, can only be used for reference, SEO team includes outside the chain of Commissioners, Web site editors, Web site technicians. This group of people need to consider the actual situation, some team division is relatively fine, and some less meticulous.

First: The wage structure of the use of basic salary plus Commission form

SEO staff's wages are mostly fixed, the author is engaged in the SEO salary also has more than two years, the period also knew many peers, especially does the Enterprise station optimization SEO personnel, basically is does not have the Commission, namely as long as completes the specified workload can, such salary form has the fatal shortcoming. The most direct is not to improve work efficiency, staff in order to complete the task and wages, of course, not high enthusiasm. For example, I am a chain Commissioner, the task of the day is to release 300 outside the chain, so many SEO personnel is purely for hair outside the chain and hair outside the chain, so negative work attitude is certainly bad. In fact, for employees, the biggest motivation should be wages, salary structure using basic salary plus commission form, according to the ability of employees to assess wages. In an SEO team performance assessment, we must first consider the problem, how to calculate the commission, basic salary should be how much appropriate.

Second: How to set standards for daily work volume

In short, SEO work content is mainly content and outside the chain, that is, the content of the composition and external link construction, in fact, SEO work can be divided into very fine, but the current SEO team will not do so, the reason is that will certainly improve the cost of SEO, and according to the market demand for SEO There seems to be no need to divide it so fine. Set up a certain amount of work for employees, let the staff must complete the assigned task every day, in fact this way is not very good, easy to dispel the enthusiasm of the staff, in the team performance assessment on the basis of the task volume is obviously not reasonable, for example: An employee only published 50 outside the chain, But also in the specified time to do the keyword up, and another employee daily release a lot of outside the chain, or even more than the designated task volume, such a comparison, which should get the bonus this month? The actual ability of an SEO team is mainly reflected in the efficiency.

Third: What performance assessment criteria are best for companies

Each company's specific situation is not the same, some just start the new company, the formation of the new SEO team, and some companies have a wealth of team experience, the author met this friend belongs to the latter. For a new company and a new team, the most important thing is to attract talent, after all, talent is the most valuable things, so in the development of performance assessment criteria, should be more for the staff to consider, to find ways to retain those skilled employees. The most troublesome problem for a new company or a new team is that the employee is unstable and often leaves the job, which will definitely affect the daily work, the author thinks that the performance evaluation standard of SEO team should follow two principles: fair and efficiency. Unfair difficult to serve the public, can not assess the efficiency of the assessment is not what the significance of the SEO work needs to be quantified, but also can not turn the SEO personnel into mechanical tools. And many companies are accustomed to SEO personnel as outside the chain tools and content writing software!

An SEO team needs power and passion, more need to be able to put members together in the strength, a few people, or even more than 10 people to complete a SEO project, everyone plays an essential role, of course, pay must have a return, pay more natural return. SEO team performance Assessment is the affirmation of the efforts of everyone, at the same time, "reward" is also very necessary, this is an effective incentive mechanism, through the evaluation of performance assessment, each person's pay can be the corresponding return. The next SEO industry needs the most likely team managers, that is, SEO supervisor or manager, they need not only excellent professional knowledge, but also need valuable team management experience, as a SEO people, we should be in this direction. Article source: Luxury http://vip.nixihou.com/are original release reprint reserved links