How to discover the core service of website in the analysis of website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Where are the core competencies of the site? This is the problem that every webmaster is thinking about. Many webmaster answers are content and traffic. Content to determine the flow of this is beyond doubt, with the content only flow. But at present, more than 50% of the domestic personal web site traffic is from the search engine, and did not do enough content in the site article, which reduces the value of the site traffic, often the proportion of useless traffic is relatively high. And today's web site is not a simple content sharing, only based on the site and the user two-way interaction on the basis of content, and can provide users with products and services to meet the needs, the site is really a core competitiveness. If simply rely on content manufacturing flow, or blindly follow the search engine, ignore the site itself and the core services of the excavation, can not give your site to bring long-term development.

Today's web site is from the "content-oriented" to "service-oriented" continuous transformation, simply rely on the flow of the site has not been feasible. Social networking sites, video sites are not personal webmaster can, and music, literature sites are often low threshold, but also involved in copyright. More websites will change the direction of transformation and upgrade to local communities, industry websites, e-commerce these three major aspects. One common feature of these three directions is that there must be a core service or product that meets the needs of the target audience. Therefore, the individual stationmaster how to excavate the core service, is the website transformation upgrade key. The following is from the point of view of the website analysis how to excavate own core service.

By analyzing target user requirements

All the user-centric, is one of the basic principles of the website. It also represents the core values embodied in your website and business philosophy. Only the core values defined as the service of the user's Web site can truly benefit the community, and generate services to meet the needs of users. It is difficult to produce profitable services simply by adding mechanical content, or relying too much on search engine traffic, ignoring user needs and user experience. Generally speaking, the most important difference between a short term crash site and a long term web site is the emphasis on Web site construction, which attaches importance to search engines and traffic, which pays more attention to content and user needs and experiences. At all times for the sake of users, optimize the user experience, and actively absorb user feedback, you can more understand what users need, what needs no targeted products and services, so that a deeper flow of core services to explore.

By analyzing your competitor's web site

In particular, the industry website and E-commerce, the current competitive, not a competitive service, simply can not stand firm on the market. Taobao's success, it is precisely because of the sober analysis of their biggest rival ebay failure reasons, relying on the right time and, to provide users with the internet and consumer habits of the customer service, has today's brilliance. Through the analysis of competitor website, you can understand what services and products are popular in the industry, competitors are carrying out what projects, and to this targeted combination of their own situation analysis of the market. If you are confident in the hot areas of the competition with competitors, you can analyze, combined with their own advantages, optimize services and products; If you do not have confidence in the hot areas to shake competitors, you can through analysis, looking for market blind spots, mining potential services, avoid the edge, another alternative, may be enlightened.

Analysis by keyword Flow

Many sites in SEO optimization, too much emphasis on the number of sites and, optimization is relatively blind, waste optimization resources. The number of sites included more, not to the site to bring actual traffic is in vain. and through the analysis of the keyword flow, you can clearly see which of your keywords in the front, which although not in front, but the search volume is higher, to bring more traffic to the site. Through the keyword query can be found, which keyword platoon compared to the front, your site is suitable for long tail keywords, through the keyword analysis, you can find out what users need services and products more popular. Thus can be targeted to optimize the relevant keywords, targeted.

Through three aspects of analysis, I believe that most sites can quickly from the user needs to dig out valuable services, for the site, the user needs to explore product services than for content to do traffic more important.

Article Source: Admin5 webmaster Network, reproduced please indicate the source.