How to discuss the rationality of marketing plan?

Network Marketing Now the heat is no less than the original site pay attention to the search engine rankings, compared to the past through search keywords to obtain traffic, now network marketing is more about the brand culture and values into the promotion program, so that the audience in the reading of advertising marketing, for our brand or services have a general understanding, To obtain vertical flow, this is the original intention of network marketing.


 


but marketing is simple, but hard to do, in particular, the grassroots webmaster, we are more of a vague positioning of marketing, thinking that marketing is only in the microwave, micro-letter on a few advertising stickers, or hire a few people to hype about, in fact, it is not, if you want to network marketing, is bound to confuse marketing and hype. Marketing is the establishment of the brand process, is a systematic plan, we want to achieve their own hearts ideal effect, we must aim at marketing reasonable and systematic development.


 

The rationality of
marketing scheme


 


said the rationality of the marketing plan, personal feeling to make the whole marketing plan closer to the actual, pragmatic, not sword walk slant, as if I do the promotion of the website, can not blindly to the forum to marketing, so the precision is too low, for resources and energy is a waste. On the contrary to the university bar or everyone station and other media to promote the flow of quality will be much higher. In the process of rationalization, we have to master three criteria.


 


. According to the characteristics of their own enterprises and the customer's attributes accurate positioning, and can not because of their own wishful pursuit and delay the formulation of the whole project. For example, your business to do is fast route, then in the process of marketing should pay attention to the accumulation of small user word-of-mouth, rather than offset the actual in the "tyrants" body painstakingly. This is the most important prerequisite for rationalization.


 


Second, the situation. Smart marketers can take the most reasonable choice based on realistic conditions. Network marketing is not omnipotent, it brings to the enterprise is a long-term brand building process and user cognitive process. For it, we can not give too heavy weight, and today's marketing tools and conditions are constantly changing. As the operator of the whole program, we must grasp the degree of the plan. Vitalize, sweeping, slowly circulate a little bit, and adjust the plan in time according to the real-time effect.


 


three, improvise. Marketing is about the market, and the market is unpredictable. In this process, although the marketing plan is faced with the possibility of revising, as everyone said, the plan will never catch up with the change. Therefore, we should rationally treat our hands of the plan, do not use the same rigid thinking to operate it, good thinking, with the widest possible variety of marketing solutions to achieve the goal.


 


the system of the plan is chicken ribs, catch social is kingly?


 

The so-called system of
is mainly aimed at the process of making the marketing plan, rather than a simple criterion. Marketing is about a process, not simply the use of social media to promote, otherwise we do is called promotion rather than marketing. The main purpose of marketing is to implant the brand culture into the target consumer group, social is the channel, not the essence.


 


Clear your marketing goals. is the establishment of brand-oriented, or enhance the visibility of the main, is to want more people know their own brands and services, or directly into the flow to promote the purchase, clear their own marketing goals, we can adopt more targeted methods and means.


 


Filter the target user. If you don't know how to locate your target users, there is a good way. The method is very simple, we search the search engine for long tail keywords, according to the results of the display to determine the target users often appear in areas and concerns about consumption topics. In addition, once you find the target users, we have to further screening, to determine which part of our marketing process is really helpful, which part of the performance of the promotion, which part can bring auxiliary flow.


 


Develop marketing features based on user attributes. According to the purpose of their promotion, and then in the analysis to find the basic characteristics of the users to be promoted, such as their education level, occupation, Internet time and consumption behavior, according to the specific characteristics of the user to send different customized promotional content.


 


its four, marketing accuracy of the biggest criterion is that our marketing plan to more potential users into marketing goals. In the process of programming, we should always take the potential user as the core, rather than the subjective will of the ego, I want to promote their own network does not mean that I target students, public test staff, public officials can achieve good marketing, but that I should always be in the process of planning the development of their needs as the center, Let the marketing program everywhere embodies practical, reliable and other information.


 


a good marketing is equal to have a customer?


 


Marketing Program is a starting point of the marketing process, but also the basis. From beginning to end we must understand such a word, planning decision results, promotion decision flow, the page decided to consult, customer service decided to deal with the data to solve the problem. Only if we have a good decision and plan, we can set a direction in the whole process of marketing, so that we can have a more benign development.


 


But just like the topic said, when we have a good plan, we face another problem, that is your page can retain customers, or let customers click on the left to convert to waste point flow? In the actual operation, the latter problem is no less important than the process of programming, then how can we from the user's point of view to retain them?


 


first of all, it is necessary to set up a service flow that adapts to the characteristics of network fast response, which is a key link in the process of information exchange. The network time is fastidious is the efficiency, pursues is the instantaneous, to the customer in the product, the price and so on aspect reply must be timely. Any successful enterprise, one of its success Secrets is: commitment to all customer inquiries, in addition to holidays, within 12 hours of absolute resolution. Today you can see countless IDC, the electric dealer website realizes the 7*24 hour whole day circulation on-line solution, this pattern just should testify the network age, the information quick answer is kingly.





second, it is necessary to increase the quality of the joint customers front-line workers. improve their ability to handle things, regular training, so that they have good professional skills and psychological quality. Traditional counseling is a one-to-one solution, and the network world is not so, the same customer may be consulted to several different business personnel, if everyone's caliber is inconsistent, not to the user's reasonable questions to make a scientific explanation, or even can not be a more tolerant attitude to understand the user's complaints, Then the marketing of a foot will never be achieved.


 


Network Marketing is indeed a sharp weapon, and the formulation of the program is to play its great role in the premise of reasonable and systematic formulation of the whole process is a huge impetus, and retain the user is the two points on the finishing touch.