How to distinguish invalid clicks by bidding promotion

Invalid clicks are relatively effective clicks, for the enterprise no effect of the click can be counted as invalid clicks, below we from 2 aspects to talk about how to filter invalid clicks:
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1, the bidding system is invalid, without paying the click fee;

In order to protect the interests of advertisers, Baidu has set up a perfect filtration mechanism to identify invalid clicks and filter in real time:

A click generated by manual or cheat software for the purpose of consuming other customers ' promotional expenses;

Other companies crawl Baidu Web page, such as the machine click, although this type of machine click No cheat attempts, belong to the unintentional click, Baidu will also filter;

Manual clicks, due to human reasons or browser reasons caused by a number of consecutive clicks, for example, double-click the results of the promotion, the browser automatically refresh the Web page to create a click, the system will automatically be the first time after the click Filter;

2, the advertisers to determine the invalid, the need to pay the click Fee;

In order to enhance the advertising effect, we can through IP exclusion and negative keyword filtering.

Through the introduction of the account and Promotion program IP exclusion, to a certain extent, the company's internal staff to filter the delay, competitors, malicious clicks, etc.

For a wide range and phrase matching keywords, by setting negative keywords can be a large degree of filtering invalid clicks.

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