How to distinguish the bid to promote malicious clicks

In fact, Baidu is not advocating http://www.aliyun.com/zixun/aggregation/9761.html "> Malicious click this argument, or Baidu think Baidu promotion does not exist malicious clicks, Baidu is the official malicious click defined as invalid click, Refers to the relative to the normal click, refers to the system confirmed, will not bring you effective access to the click, Baidu to promote customers do not have to pay additional costs. For Baidu to promote malicious clicks, small head bidding software small series has the following views:





Baidu to promote the category of malicious clicks





1. Manual Click





A Click that is produced by human manipulation for the purpose of consuming the promotional costs of other customers. One of the reasons for human reasons or browser caused by a number of consecutive clicks, for example, double-click the promotion results, Browser automatically refresh the Web page to create a click, Baidu to promote the background system can automatically be the first time after the click of the filter





2. Promotion Link Click





in Baidu to promote keyword links directly to some forums or links to some articles inside, so this keyword promotion link will be a large number of login forum and read the article clicks, sometimes a day is thousands of times, this method is generally with the network to promote the knowledge of people to use, Recently I follow up this piece of discovery Baidu now uses the industry a company's dynamic link method, is each URL link is dynamic change, personally think this kind of malicious click Method Baidu should be able to prevent.





3. Software Click





such software is through the ADSL environment constantly changing IP to click on the keyword to achieve, the individual think Baidu will not simply to measure the IP parameters, no matter how the computer to transform the IP, the physical information can not be changed, which other companies crawl Baidu Web pages such as the production of machine clicks, Although such machines clicked without cheating attempts, which belonged to unintentional clicks, Baidu officially announced that it could now successfully filter such clicks.





Small head bidding software small series think Baidu promote malicious click Possible Source Analysis





1. Competition peers, the purpose is to consume peer budget costs, so that peer advertising efforts to weaken to get their own advertising rankings rise;





2. Baidu Alliance website, the Alliance Webmaster is to obtain the advertisement promotion expense clicks the Commission to produce clicks;





3. Baidu agent or internal business personnel, because Baidu to the agent rebate is based on the performance ratio of the rebate or to give the internal business Staff performance Commission, so Baidu advertising costs are clicked more, service providers and sales can get more of their own income.





4. A large number of sales companies and product marketing staff search information, many sales companies in order to obtain customer contact, many will go directly from Baidu to promote the keyword search to our site to produce clicks;





5. A group or individual who has an intent to retaliate against an advertiser, through malicious clicks, causes the direct economic loss of the advertiser, and of course the likelihood of this behavior is the lowest.





Small head bidding software small series think there are two points, strictly speaking should be called invalid clicks:





6. Major news and events. We are more familiar with the "melamine" incident, resulting in a short time a large number of netizens to search for the keyword to produce clicks, I do a friend of the chemical industry Baidu to promote the account of this situation, but Baidu for such cases will be compensated.





7. Baidu promotion account is unreasonable. This is a point that needs to be emphasized, also I received a lot of customers reflect malicious click analysis of the main reason is the account unreasonable caused by the conversion rate of clicks, such as the matching method of geographical limit rankings and other factors caused by the click, this should be attributed to their own factors, "no investigation will have no say", Many business owners or unprofessional network promotion personnel, generally appear such problems do not analyze the cause of the summary as malicious clicks, such people are also I see the most.





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