How to do a good job in group buying website Weibo marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Nowadays, the group buys the market to be hot, Chiu Yujia buys the website to kill in front. In so many group buying site, how to stand out and establish a good reputation? Webmaster people want to do a variety of network promotion methods to seize the market. But because most of the site is personal founder or several people to operate, not too much money to do a lot of advertising, so low-cost and high effectiveness of the network to promote the site is particularly important to buy sites.

Group purchase site is now a variety of promotional methods, including the most familiar with SNS promotion, e-mail marketing and QQ and other communication tools of viral marketing. But the most popular way to promote marketing in the 2011 is Weibo marketing. It is reported that the Japanese group purchase network to promote all rely on micro-blog, for Chinese group buying site is also a very good platform. Sina, Tencent and other major portals have launched their own meager platform, quickly attracted a large number of netizens attention. and group buying site at this time to enter, create their own group buy network microblogging, release group purchase information, you can with the microblogging of products interested in the interaction of people, so that can reach the dissemination of information to promote marketing purposes. But to do a good job of micro-bo marketing is not a simple matter, how to buy the site to help micro-blog to achieve the purpose of marketing promotion?

1, buy site positioning. First of all to clear their own group purchase site of the main service groups, where the main promotion areas, product types belong to what kind: ① local group buy: Based on local beer and skittles. ② Boutique group purchase, mainly cosmetics, home users, clothing, shoes and hats and so on.

2, micro-bo positioning. Before starting to promote your account, you will be the theme of your microblog, image, name and your group purchase site unity, so as to establish their own brand image.

3, Weibo fans. How to find the target fans of the group buying site?

① the simplest way to find a fan is through the microblogging search function, using our targeted fan characteristics through the name, schools, units, tags to search.

② to find fans through rival Weibo. Some group-buying sites have launched microblogs but have not maintained them effectively, but they still accumulate some listeners. They didn't do Weibo, so where did their fans come from? Most of these fans are focused on their microblog through the community focus of their group, so these fans are high quality fans.

4, microblogging interaction. With a certain fan base, you should interact effectively with your fans. At the same time the interaction of our fans will naturally increase, and then achieve the purpose of promoting micro-blogging.

① publishes content that is valuable to targeted marketing objects and can be linked to its own site products and insists on long-term hair. For example, you are a beauty products group purchase site, you can update the daily beauty skin care small common sense, let fans fall in love with your microblog.

② regularly held some award-winning broadcast activities, this is the current group purchase site more effective interactive way, it can help the site in the short term to get more fans.

③ actively participate in some of their own group purchase website products related to the comments, so that more people can understand your products.

④ let third party Weibo help forward their content. Find some products related to their own microblogging to help forward, so you can expand the visibility of their products.

Group buying war just opened the curtain, and the victory of this battle is Micro Bo Marketing, who is the last winner, we will wait and see!