How to do a good job in the industry website operation and Promotion

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The position and operation of the industry website

First of all, no matter what kind of industry to do the site must have a good positioning. Before you do, you should take the initiative to do so, in the choice of industry, must pay attention to the following two points:

1, choose their familiar industry;

2, the choice of the industry side door.

In the Internet world, only can not imagine, can not do.

After choosing a good industry to start planning the overall direction of the site and operational objectives, which are mainly customer base positioning, product positioning, feature services, profit points, operating mode, short-term and long-term goals and so on. The planning of this link is very important, it is related to the overall development of the site later, personal feel, this is the site's root, is the seed, the later operation of the promotion is just soil and fertilizer. Following on the industry site operation of the above several aspects of simple chat:

1 site positioning of the customer base

This piece needless to say, the industry site is generally for industry users, the main industry distributors, manufacturers and surrounding industries business users.

2 Product and service positioning

Because there are a lot of industry websites now, the industry that we can think of in the big department is other people can think of, in this respect, in order to improve their own in the same kind of site competition, only from our platform itself products and services on the start, which requires us to really understand the industry, understand the market and business needs, Then, according to their actual needs, a complete set of product lines to meet their actual needs. If the same industry product line is similar to the case, it can only open a number of features of the column and services, or on the basis of the existing platform to add some value-added business out.

3 operation mode

Most of the industry stations are business-to-business mode, then business-to-business sites want to make money, only on this basis to do fine thoroughly, as the wise CEO Guofanseng said: The sage is the rest. I think that these industry sites want to survive first, must be the industry to do fine, fine to others can not understand when you will be able to develop. If others can't understand you, you will succeed. This is totally different from the Internet business-to-business and Consumer-to-consumer model. We are dozens of industry web site, pushed by the "industry-specific services", close to the industry services, this service is not understood by others, this time there is value. We are now advocating cooperation, the technology platform, sales channels, brand sharing, so that business-to-business development.

4 Profit Point

The profit point of the industry website generally has those big categories: advertising, member income, exhibition, meticulous some of the more professional things such as: Industry Analysis Report, industry evaluation activities, etc.

But no matter what kind of profit model, there is a point is more important: Be sure to pay attention to the combination of line online!

In this regard, some industry websites have also launched a special focus on industry users of DM magazine and other related electronic publications and printed publications, with its online ads and offline ads binding. Greatly increased the gold content of its products.

5 website Target

With the positioning of the target, short, medium and long term. Of course, this goal can be technical, content, but most important or market. For example, the site short-term goal: three months PR value reached a few, Alexa rankings reach how much, the site has how many visits, the content of the professional how, and the development of how many members of the enterprise, the medium of course is related to profitability, long-term refers to not but win, but also on the corporate and website brand expectations.

Here needs to remind everyone is: The custom goal must be reasonable, conforms to the website present actual condition. It is best to have contingency plans in order to be adjusted in time for the purpose of customization.

Second, the promotion of the industry website

Mention website promotion, we may be accustomed to the thought of search and promotion. In fact, there are too many ways to promote, the following is a brief introduction to several primary methods:

A) search lead promotion (SEO)

This part needless to say, need to pay attention to in doing SEO when do not past, if it is possible you pay the price will be very big.

b) Exchange links

Appropriate to change some outside the chain, do not pick out the chain too many sites,

C Join the Industry website Alliance

The benefits of doing this are: (1) increasing the impact in the industry (2) increasing the probability of being searched (3) and linking with affiliate members.

d) QQ Group publicity

This is a method has been used rotten, but more effective, interested can try, set up dozens of hundred industry as the key word QQ group, can be successfully circled part of the effective industry users.

E Online Advertising

Suppose your company has money, of course, it is appropriate to cast some ads more appropriate, such as Baidu's theme promotion, GG's keyword ads and other monthly ads and so on. Sometimes big investment can produce big output.

F Event Marketing

This piece is a bit difficult, no sharp insight is estimated to be from here can not find the point you want. hehe ~ ~ ~ ~ ~

g) Promotion of offline activities

such as industry summits, evaluation meetings and other ways. There are also some sites to do group buying and so is also good!

h) Soft text promotion

This way personally think it's good, it depends on you will not write.

i) Other ways, no longer enumerated!

Website promotion way too much, or that sentence, only unexpectedly, did not do, want to open the mind, let oneself v that extraordinary heart free fly!

These are just personal humble opinion, it is estimated that the beginners will have some help, the circle of predecessors and pioneers if you see also laugh ~ ~ ~ * * * * The original author: buy furniture net http://www.myjiaju.cn Wang)