How to do a good job in the promotion of electric business website products

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Whether it is in real life or online world, as long as it is selling goods shopping malls and selling goods sites, in some cases will choose to do promotional packages, because promotional packages can be faster and better sell goods. may have stationmaster to ask what is the promotion matching, here the author simple to do the explanation: Promotional package refers to the product itself, can help persuade users to buy additional benefits, such as a sales of glasses site, webmaster can add such words after the end of the product description, such as clearance sale, and how many before the cut-off, the whole audience 70 percent, Buy any pair of glasses, a free gift of exquisite gifts, and so on some text, in fact, it is listed in the entry and the product itself is not a little, but each one to the user an additional purchase attracted. So, this is a product promotion package.

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Many times, users will feel good about the product information on your site, but not make a purchase decision, and the user is hesitant at this time, a write a wonderful promotional package information may become a breakthrough user purchase psychological barriers to the final blow, prompting users to pay for the purchase of goods. In fact, I have been in the website has been doing promotional supporting marketing, the author believes that the composition of promotional packages and description of the final effect is to let users feel unable to refuse, before the author through promotional matching earned a. Therefore, if you as the electrical business webmaster you missed such a good marketing opportunity, is simply not right. So, how to do a good job of promotional packages? When doing promotional packages, what should the electrical business owners need to consider? The following by the author according to their own experience to communicate with the majority of stationmaster.

Time sense of urgency

First, it is time sense of urgency. Products on the website, as far as possible to promote the user now buy immediately, do not wait until tomorrow, as far as possible so that users now pay to buy. Some users who do not purchase on your website today, may be bought on other websites tomorrow, in order to allow users to buy the first time in your website, you can choose to give users a certain time sense of urgency. Then, at this time the content of promotional packages can be limited, but also to let users realize that if such a good opportunity not to seize, then there will be no. Of course, whether limited or limited, must let users believe.

Webmaster in convincing users that limited time limit is real, the best way is to tell the truth. And why? Because the truth is the most contagious and persuasive., like the most common season of clothing sales, autumn to the sale of summer clothes, generally speaking, users are understandable or to tell the user is to increase market share or to crush competitors, or the goods have some flaws, So the low price sale and the end of the sale, so the user has been more convinced. But be careful not to tell the user simply because the seller is kind and willing to make little money.

Second, in the right time

Second, it appears in the right time. Promotional package information to appear in the right time, usually the right time is the end of the product description shows the "Shopping cart" button place, and the site should be the main content of promotional packages in the form of a clear description of the key. Generally read the product information is the user to make a decision of the moment, at this time to show the user the benefits of the product, in general, can help users hesitate when the initial benefit of the site's purchase decision.

There are many sites put promotional information on the home page and the banner of the form of advertising, but when the user came to the product page, but did not show discounts, free gifts and other supporting, some sites put promotional information on the home page, often in the form of banner ads display, But when the user came to the product page may have forgotten the site's first display of promotional content, the product page does not show discounts and other supporting information. At this point, you lose a chance to convince your users to buy again.

Third, free gifts

Then, the gift of free I. The Electronic Business website must repeat the free gift in the promotional package to the user in the most appropriate place, because free is one of the most powerful marketing tools. Stationmaster want to know, the electricity merchant website gives the user some free gift, is one of the most effective tactics that pushes the user to make final decision. The general information products of the site to use free gifts most effective, such as an ebook price of 50 Yuan, at the same time, bought the book users will receive up to 10-20 of 100 yuan worth of free e-books. The average user will think that such an ebook is too good to buy, do not buy their own losses, of course, these free e-books can not be found on the Internet, and must be the real price, valuable ebook.

Give the digital form of free gifts, for the site does not increase the cost of any production and delivery, the user psychology is also a great impact. In addition, sell the kind of website can also send kind of gifts, buy glasses to send glasses cloth, buy clothes send hairpin, buy ring send sunglasses, etc. The value of these free gifts is not very high, a few dollars can be. In fact, the key to the role is to make users feel cost-effective, happy, satisfied.

Iv. Product Package postage

Finally, the product package is postage. Some of the electrical business site's product package is also an effective promotional means, Taobao, Jingdong, Fank and so on are doing so, but some of the sellers Taobao may be very stingy not to package mail, but the General Electric business site is to package mail, especially Jingdong Mall, the price of more than how much money will be wrapped in mail delivery home, The author often buys things in Jingdong and is very cost-effective. Then, in this case, users will not feel the difference in the product, and the free package of this promotional content, the user has a great appeal. About the product package mail, I do not say more.

Written at the end:

Above by the billion optical network http://www.yichao.cn/original editing. Overall, promotional packages are offline and online shopping malls are in use as a means of sales, and promotional matching suitable for various types of electric business site, as long as you use promotional support to marketing, it can bring you the best profit results, so I also recommend the vast number of electrical business owners to use promotional packages for commodity marketing.