How to do a good job of mail promotion to improve sales

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Mail promotion can be said to be very old one technology, all do electric business, do marketing people basically have heard, but this technology is easy to master the difficulties, not only in the technical level, but also in the thinking of human nature. e-mail marketing is currently used by many electric dealers for old customer maintenance and two sales. But these electric companies do also have good and bad, let's see how to do a good job in the promotion and mail marketing?

First of all, since it is to do mail promotion, then have a huge amount of mailbox resources is essential. How to get the user, especially the accurate user's mailbox? There are many ways to do this, but here are a few simple examples.

① through the search QQ user, thus obtains QQ mailbox. This kind of mailbox to obtain the best way is to buy a QQ number acquisition software, through the target user's filter, so as to obtain mailbox resources. This kind of resources, access to a simple, but relatively speaking, customer precision is not high. (for the accuracy of the customer's mailbox is not high, the best way is through the software, to the volume to win.) )

② Ibid, or the same, through a number of mailbox acquisition software, set up the corresponding key words, so as to get scattered in the top corner of the network mailbox, this way, access to a simple, and customer accuracy, based on your key words set, you need to spend a mind to study. The more accurate the more you can see the topic of the customer group, the easier it is to find your target customers.

③ through a number of information publishing sites (including Forum blog) site Search, for example, search @163.com and other ways, access to the customer's mailbox, usually this kind of customers can leave the mailbox is more active, this kind of key is to choose this information publishing site, such as your customer base is a lot of pain in front of the computer, No money to pick up the sister's Dick Silk, and you run to auto to search this kind of mailbox, the result is conceivable.

④ collects users ' mailboxes through a self-built cms. For example, self-built beauty salon forum, to attract users to register, registration steps must be filled in the mailbox, so you can get user mailboxes. You can also use email subscriptions to encourage users to subscribe (and, of course, not just to encourage, but to "cheat"), so you can also get a user's mailbox. This way earlier than hard, to spend the mind energy, not necessarily, but once the successful access to the user mailbox is very accurate, but also sustainable access, belong to an investment, lifelong benefit type. (I have done a forum, continued for two months, ranking has not been good, the main keyword, has been hovering between the second and third pages, but half a year, gained more than 20,000 accurate customers. So personally, I think it's worth investing.

⑤ simple Rough way, Gao kill recruit, through "special" channel, Money buys user mailbox. (Where to buy? Don't ask me, I don't know!)

Second, the success rate of mail delivery. This one is really nothing to say, focus on changing IP, the title less promotional information spam, send time to grasp. Then there is more testing, not a brain to send tens of thousands of, the result is sealed into the dustbin. This is mainly a grasp of the degree, and then try to gain experience many times.

Finally, say the click rate of the mail. When the user opens this email, your email promotion task is half done. And how to get users to open this email? There are several main points

① title, this is the user contact the first impression of the mail, do not do what "xx women's mid-Autumn festival crazy Big Promotion" "XX cosmetics National Day Big let 30 percent snapped up" and so the old drop the title of the soil. This kind of title will be a lot of email providers automatically filtered, so the title as far as possible do not appear promotional information, even if your home color TV is really only 30 percent. So how do you get the title? Attract attention, all can, as far as possible with your promotional information related. (Take a good look at consumer psychology)

② in the title on the basis of good, content page, as far as possible combination of graphics and text, many pictures. Typesetting beautiful point, the best of their early test letter content, do not open the user, dislocation wrong to the sky, this kind of mail does not directly delete, simply forbid.

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