How to do a good job of marketing website homepage

Marketing-oriented web site is the product of the development of the Internet, is also now a necessary marketing tool for small and medium-sized enterprises, is the so-called: Network Marketing, stand first! As an enterprise, has a quality first-class marketing-oriented website, is one of the success of the marketing-oriented web site where is the suction? Answer: The homepage of the website!

 


Home is a site of the essence of the concentration camps, on this, how do we plan a marketing-oriented web site home? The following points are elaborated.


 


1. Website Color


 


when we already know what the business is doing, what industry belongs to the case, we are from the vision of the most sensitive place to start-the site color; The main color of the site is with the Enterprise VI coordination, when the site's color and the company's vi with excellent, is to deepen the user's vision of the enterprise, In the future, users will see the color similar to the enterprise, can think of this color belongs to this enterprise.


 


2. The layout of the home page


 


determined the color, we focus on is the first page layout. In the gold area of the home page, we should put those key content, the whole page to focus on what is the content, which can be a simple introduction, and those are the content as a marketing decoration ...


 

What is the
2.1 gold area?


 


The Golden Zone is what we often call header to Flash. In this part we can not be missing is the name of the enterprise, enterprise positioning, in general, the search box this user-friendly tool is the site of every enterprise need a function. Header layout is good, followed by Flash, although the flash image of the search engine is not cold, but in order to attract the attention of users we still need to put. And this part of the picture, also need to be able to make good use of, properly put the product or case to add advertising language, such a double guide to deepen the user's memory of the enterprise.


 


2.2 First page highlights part


 


has a more prominent focus, this will buffer the user's perception of the site. So what is the key content of an enterprise? This is also the focus of the planners to think about a content. In this respect, planners should know how to communicate and integrate the truth of the enterprise planning.


 


first, communication.


 


Maybe now many SME leaders think, just a site as long as there is some content on the ordinary site can be, do not spend too much of the mind; but for the professionals engaged in marketing-oriented web site planning, the site's focus on the home page is to highlight the core of the entire enterprise, Is the need to clearly express the content of this, it is necessary to guide customers, let him realize that the site focus on the entire site "ratings" play a vital role. Therefore, we must communicate with customers to reach a consensus; I believe that planners also find inspiration in communication.


 


second, combining the truth of Enterprise


 


This is not to say that we also understand that many revolutions also tell us to "seek truth from facts". If it is a business mainly to do mechanical equipment, you have to focus on his emphasis on mechanical equipment accessories, I think it is unreasonable to say it. In addition, not all users of the home page is focused on product display, and some are focused on the case of the display, but also some focus on their own equipment display. Generally speaking, we should be pragmatic.





2.3 Highlights, secondary display


 


the display part of the enterprise, this part of the content can have a company profile, factory display, office environment, corporate team, exhibition information, etc., which can deepen the user's impression of the enterprise and goodwill, displayed on the home page, but also can quickly let users clearly understand the situation of enterprises, to obtain more information points.


 


cooperation Customer's display, why should have the cooperation customer's demonstration? Oneself say oneself good, the third party will think you are puff, but others say hello, the third party thinks this will be more objective some, of course on the home page display is best to put with the demonstration of the well-known enterprise cooperation, so like to say to the user: "You look!" So well-known enterprises have chosen me, I am also worthy of your choice.


 


also slightly mention that the case of the display column and enterprise products are sometimes accounted for the proportion is quite, so this is also the focus of the planners to measure the factor.


 


News Center and contact information is also a necessary part of each site home, can be said to be important but do not need to focus on the part of the show, you can put on the home near the end of the place. Bottom navigation is also necessary, do a good job with the front and back of the home navigation.


 


2.4 Marketing Element Modification


 


after a general layout is completed, we can appropriately modify a home page, in addition to increase marketing, but also to enhance the aesthetic; For example, the appropriate insertion of a number of advertising, plus the contact hotline; The advantages of the enterprise introduction; There are also some icons to use, the appropriate use of the icon can enhance the user's goodwill to the site.


 


The above content is to plan a marketing-oriented web site to take into account the problem. Also need to remind, in the planning of the home, is also the need to analyze competitors, search engines to find the peer rankings in front of the opponents look at their advantages of the layout. And after the layout is completed, we need to check: The first page appears the density of keywords, keyword layout can refer to SEO to write articles around the layout of the word, whether there are news updates, friends chain, share micro-blog and other optimization of the entrance; there are also the home page whether there is a search box, online communication and other user-friendly tools to use the site.


 


to sum up, the planning of marketing-type site homepage, is mainly combined with search engines and users need.