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How to do your own personal web site? Last article mentioned that SEO to want to make more money, or transformation, or do it yourself, then how to do their own site rankings? How do you do your own site's traffic and brand? Today, say these two big pieces:
First, do a good job ranking
The ranking of a website says simple point is the website program, domain name, outside chain, content, website keyword layout and so on several aspects.
1, the website source code program, many novice may think the program only affects the website layout and the structure, not with the rankings, in fact, write or modify their own programs and direct application procedures or buy a lot of people used the program is very different, good procedures can bring a better impression of Baidu, professional, rich and structured procedures, Can make the site earlier to get the rankings more easily, so that the ranking more stable rise.
2, the domain name, this many people said, and the website topic related domain name prophase also easier to bring the rank.
3, outside the chain, the chain can be divided into high weights and high correlation of the outer chain of two pieces, Chinaz soft wen, Baidu Library, search encyclopedia, A5 Soft Wen, search questions, beans ding nets, laggards soft wen, high-weight friendship link platform, such as the high weight of the chain, such as outside the chain may not be much related to your site, But the weights and effects they bring are obvious to all. High-related external chain can be divided into industry-related forums, related blogs, e-commerce Platform, forum and blog said that rotten, but do good people can bring traffic and weight, E-commerce platform is highly related, is more trouble, similar to do a small station, you pay attention to it, it brings you the greater the return. Some people say, you say will say, the key is how to do these, please refer to my another article A5 < what kind of outside the chain is the user and Baidu need to share the actual combat, this is not one to say.
4, content, content can also be divided into two pieces, a piece is to do their own keywords, a piece of article is the user needs. The former can better coordinate the layout of the homepage keyword, but also can better promote keyword rankings, such as the weight of the site slowly piled up, these articles can often give you the site to bring traffic and weight. The latter is more important, is the overall value of the site, can not provide users need content, then that is ranked again good also soft-hearted, content to be able to solve the overall user's query, to meet the various needs of users, whether it is original or collection, as long as the content is to meet the value.
5, the Site keyword layout, the old growth talk, find some you think you can optimize up and can bring the flow of words, layout to the home page, some long tail flow small article page, column page.
II. website Traffic and brand
Here is involved in network marketing, micro-bo, micro-letter public platform, micro-letter Friends Circle, QQ Space, QQ group, QQ Mail, all kinds of SNS platform, all kinds of bidding, network Alliance, Taobao, Cat and so on and so on. After all, it takes time, and now the competition is getting bigger, and some competitive keywords need to be optimized longer. Offline promotion costs high, time-consuming consumption, can play a role is not high, so to borrow power, how to make use of other high-weight high traffic website platform to do their own website marketing is very important.
Weibo, is weak, just get started to want to make micro Bo have a lot of difficulty, first fans have no place to buy and the powder of useless, unless they can hype up to take the move, otherwise they have to rely on activities and the rise of the site's brand to promote slowly.
Micro-trust public platform, at first very easy to use, can force their own information sent to the user, can bring a certain amount of traffic and exposure, but then this function was weakened, and slowly withdrew from the marketing platform.
Micro-trust Circle of friends, early use of the circle of friends Taobao marketing people should be a lot of money, but since Taobao refused to micro-letter, the use of Friends Circle operation Taobao function is gone, gradually can only rely on soft text to carry out marketing, share some of the soul of chicken soup with their own company or products.
QQ space, enduring, QQ has become an indispensable tool for people, open the computer will open QQ, killing time, the relationship between the important species. With the continuous popularization of the Internet, users will only be more and more, unlike micro-letter, happy net and micro-Bo and other platforms so short-lived, so I choose QQ Space as a personal website marketing one of the important means.
Baidu bid, burning money, civilians generally can't afford to burn.
The Net Alliance, the prophase also cannot burn, in the later period may burn, chooses the good platform, can effectively increase the website exposure, the sales volume and the flow.
Taobao can do, start low, do not need how much money can open, but it is best to have their own manufacturers or to have the manufacturer's authorization, I last year, agent Daphne shoes taobao shop, keyword analysis of good, ranking quickly rose, did not brush the credibility and sales, the first month of traffic on the broken 500, the highest peak day to sell 10 pairs, Unfortunately, three months time was Taobao with the same reason to punish three times, and finally directly to the store to shut down, the reason is not authorized, may be fake. When the second month I found the problem, to find some manufacturers or stores to get authorization, but not in time. As long as you can do the authorization, Taobao can do, to money faster, more accurate marketing.
The cat, the rich people do, the early days of the cat's estimated earned, and now want to go to this muddy water, it is very difficult.
Today is the first here, the next article to continue to the details said, this article published from Chengdu Music Training http://yinyue.xinruixuexiao.com/, reprint please keep the link!