How to do a good job of SEO from the website interior construction

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Because SEO more and more complex, simple SEO to carry out site promotion in many bosses seems to be outdated. However, in some industries SEO or more attention, such as tourism in such an industry. Then how to do the tourism site SEO?

SEO Value of travel website

In the tourism e-commerce increasingly permeate our lives today, many people have online booking, hotel reservations, group bookings and other tourism products are no longer unfamiliar. Users from the idea to the completion of orders so a series of processes in most of the search engine completed, users of the tourism product determines the value of tourism seo. From a certain point of view to the search through the Internet to understand the comparison decide which scenic spot to go to the clear search "XX ticket booking" "XX Hotel reservation" and other words into your website, so, tourism SEO business value is self-evident.

How to do SEO in tourism website

A seoer began to take over a website, the first step is to know its website core keywords to determine the appropriate site title, if conditions allow, from the site structure to the site to be revised, and finally the overall implementation of the chain, of course, throughout this series of processes are inseparable from the analysis of competitors, Travel websites are no exception. The following will be from these three points to describe the travel site SEO program, these are based on the author's experience, given the length of the relationship, some will not do too much elaboration.

1, the core keywords of the travel website

Although almost every site is to do SEO goal is to product sales as the ultimate goal, but this is particularly evident on the tourism site. In the tourism E-commerce market has been leading Ctrip, the same journey, mother Donkey and other tourism sites in no matter from the time or money can not surpass, more business managers value The geographical subdivision of this market, and this market cake is huge, after all, tourism e-commerce in China has just arisen. So in the confirmation travel website keyword time, in order to guarantee the optimization possibility, the competition is too big keyword resolutely give up, such as "tourism", "Hot springs" and so on, at this time, in front of a geographical restrictions such as "Jiangxi tourism" "Lushan XX hot spring", such advantages are not only easier to optimize, user conversion rate will be higher.

Site title is an important step in the internal optimization of the site, and the core keyword decision title. Most of the regional tourism sites are based on a site for the core promotion of small sites, so the key words are easy to set, but to prevent piling, do not want to catch the results of one can not catch. such as the company special requirements in addition to the core keywords, xx tickets, such as long tail keyword to be optimized in the short term, in the home page title plus these words is a short term of these long tail keyword ranking upgrade more effective method, but you had better control in 30 words, the main push a few to get up, can not put, Then decisively put it in the title of the column page.

2. Internal construction of Tourism website

If the condition allows the website to be revised or the website intends to build, then, the internal construction of the travel website absolutely without the consideration of SEO factor. If the site's aesthetic or not affect the user's conversion rate, then the professional nature of the travel site determines your user viscosity.

2.1 Website Technology

This is a cliché, in addition to the stability of the site program function, there is the exclusion of dead links, static URL, the best search page is also static, optimize the source code, add title to add title, the plus alt plus ALT, add Nofllow plus nofllow, Now Nofllow used more places in the head and at the bottom of some unrelated words such as "please login" "Sign up" "Contact Us", now the home page will show some products to push, if you want to transfer the weight of the home page as far as possible to the level two columns, do not want to lose weight to the inside page, you can add nofllow tag. In order to increase the keyword density of the homepage, it is recommended to add a static column in the design template, can be "about XX", the following is a static paragraph of text, the appropriate include to return the keywords and related keywords to increase page relevance. In order to increase the inclusion, it is recommended to increase the CSS navigation and import the next level of the link page. The above probably talked about some SEO factors to pay attention to.

2.2 Website Column

From the perspective of SEO, combined with the market peer tourism site to consider, a medium-sized tourism business site usually includes the following columns: Tickets, tours, hotels, tourist attractions, information, community. The lack of "tourist attractions, information, community" in any of the three sections can only show that your site is too commercial and not professional. A professional travel site not only attracts users, and to provide valuable content to retain users, so that as many users as possible to become repeat customers, only in this way, the site brand building will be gradually highlighted with the effect of time, otherwise, in such an increasingly branded society, enterprises are difficult to stand the feet.

Tourist Attractions Column: This is a very important column, attractions can include the introduction of scenic spots, routes, traffic, food, travel notes and other sub columns, can also be a separate column, these elements written as a site strategy. Consider here to be divided into sub columns can add more articles, conducive to the overall content of the site to increase and optimize, so the construction of the station may wish to consider many columns.

Information column: This is also a set for the optimization and user experience of the column. The travel industry every day has the news to happen, is very good can add the material column. In particular, some hot events in the tourism industry, write some soft Wenfa on the site, can bring a lot of traffic.

Community: This column is usually the site to do more mature after the accumulation of a certain number of loyal users and the addition of a necessary forum system. If the company has the funds, the site at the beginning of the proposed additional, by full-time staff maintenance, to enhance the popularity of the site and increase user viscosity can also play a good role. Active in the community by the user to contribute content will also be the site a small amount of wealth.

The following is the author of a tourism site to organize the classification of the column, relatively simple but also more systematic, by reference.

3. On the construction of the outer chain

Tourism site outside the chain with other sites outside the chain of construction and not too much specificity, is still "breadth, quality, quantity" in three indicators on the efforts and natural growth distribution principles. With the external chain of Baidu's audit efforts to increase, the construction of the chain will become more and more difficult. It is recommended to spend a period of time to cultivate their own outside the chain of resources, but in the process of sending out the chain to pay attention to which Web site is collected quickly which site is almost not included in the chain, so you can avoid doing a lot of hard work. At the same time, pay attention to Baidu algorithm update, lest accidentally added to their own garbage outside the chain.

SEO success, involves a whole set of processes, from the site construction, site content release began to participate and be affected. A qualified seoer, not only to know how to obtain a large number of qualified outside the chain, but also know how to design from the site's internal construction.

The above information by the Jiangxi Modern Service Exchange Network (http://www.jxmstc.org/) provided, if you need to reprint please attach the website for thanks.

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