How to do a good job of site positioning?

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Today's web sites can be described with a large number of grasses. Quality is a level of difference, and even some fraudulent websites. Presumably, someone has been cheated by the Internet, a feeling of hate. From small to large, steady growth of the website, is the industry leader. In other words, it is the vane. Why they can become "the Boss", and themselves still so silently without smelling it. Even in the midst of a struggle, there is the possibility of impending failure. This phenomenon, one of the factors: site positioning, there is a direct relevance.

The rise of E-commerce, the traditional way of selling, caused a great impact. But it is also a minority that can set off this wave of horror. The initial stage of the site, is often aware that they can make money. Put the profit in the development of the front, the infiltration of many elements, it must be difficult. The probability of success is also lower. Therefore, from the beginning of the initial construction site, to the operation of the site, need to have a clear positioning.

Positioning factor One: What type of site to do. Common sites, is the commodity category, advisory classes, news classes and so on. Planning for the site, in the end is what kind of. Thus, the large directionality of the indicator is determined. In the construction of the website, it is necessary to reflect the corresponding factors. This point of inspection is, search spiders, see whether it can be included in the database smoothly. Later, is the site snapshot of the update frequency, the new content can be crawled faster?

Location Factor Two: Website service object Division. Perhaps, some managers will have a certain sense of confusion, users need what positioning AH. If you do not go into this factor, there will be a lot of late impact factors. Clear user positioning, to reduce the scope of the range. Thus, to make the service object better precision, from the market to the detailed investigation, scientific data collation. In this way, you can know what a service user needs. It is worthwhile to spend such a time. Now, both from the search, as well as the user, this is a high demand for this. Need real and effective content, which noise, can only be affected.

Positioning factor Three: The way the website is profitable. The purpose of doing a website, often has a certain advantage of the place. This point, the website of the commodity class is more remarkable. And for the Advisory class site, often is to achieve a certain brand publicity. And most of it is for profit. In other words, how to cash in the flow. This is the final process and the most important. To do the rationalization of the guidance, so that customer satisfaction. So, not profitable?

Summary: Everything needs to be positioned. From the perspective of growth, different plants in a certain environment, can thrive. The site is also so, can not give its positioning, consistent in confusion, can not grow, can only be in many sites, gradually disappear. Therefore, the location of the site, is the key!

(Source: http://blog.sina.com.cn/s/blog_6984debf0101g4nc.html)