How to do a good job of soft wen marketing to make group purchase site stand out (i)

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Soft text for a site's importance is self-evident, today, the author wants to share with you is, group buying website how to do soft wen marketing.

As for the definition of soft text, I would like to have no strict definition, the author discusses the soft article mainly has two forms, these two forms actually is from the dissemination way angle to divide, one kind is sends to the large-scale website soft article, for example sends to the Sina News, Sina Science and technology, Sina Finance, or Sohu Finance, Sohu it, or Donews and other industries It website, this type of soft wen, there is a basic standard for writing, most of which are written in the form of news reports, which is what we are accustomed to call "journalistic soft", and the other is the soft text published to various forums, this kind of soft paper on the form, content is not too many requirements, The article as long as Yanzhiyouwu, can put the advertisement to go out, can. Today, we first talk about the first kind of news soft marketing, or, news marketing.

The current group purchase site has been very many, many people also count not to come over, therefore, how to make their website stand out, it is very difficult, but also very important. In my opinion, news marketing is a good way to have four or two dials. We know, news soft Wen is not suitable for all stationmaster's, because the news soft text many times need to find someone to write the manuscript, the manuscript, need to pay a lot of money price, so, if it is a personal site, I generally do not recommend long-term do news soft marketing, but if it is a company, I will recommend.

Take a look at some of the so-called group buying giants that are running better. Their real trading figures look very good, and how much of it is only themselves, but there's no denying the fact that they've got the so-called "giant" aura, and the way to win this halo is to keep on selling news, Increase media exposure through various means.

According to my statistics, the current soft wen most of the United States Regiment, handle, F Regiment, 24 coupons, and so on, the U.S. regiment because of the head of the site group buy the title of the originator, they have a lot of news reports, their own money is not likely, the real situation, to know the truth of But 24 coupons and other sites, have a professional team behind the packaging, maintenance.

For other small group buying site, whether there are also learning these large group buying site is necessary? I think it is necessary to publish some news soft article in moderation every month. Why it is necessary, because regular press releases can help brand promotion, enhance consumer trust, and thus promote orders. Of course, how much can bring some traffic.

So, now the question is, one months in the end should send a few manuscripts, each article should send how many websites, should send which website, the manuscript is not hair faster the better?

Answer these questions, is I write the core of this article, hope to answer these several questions, can buy the stationmaster has the substantive help to you.

My opinion is: 2 pieces of original each month, each article sends 3-4 websites, the profession website sends one, for example pole, zol and so on; Four portal sends one, the news, the finance class is best, the local portal sends 1, for example Beijing's website, may send the Thousand Dragons, Shanghai's website, may send the Oriental net. Also, the official network media can timing, such as Xinhua, China's economic network.

Do not pursue the speed of the hair, think the best day. In fact, a manuscript, if you send 3 sites, 2-3 days is the best, otherwise, a breath of hair, instant by other news flooded, the effect is not good.

Know how to press, is far from enough. Because, now many websites press, the editor picks the manuscript, in other words, our manuscript must write has the kind of mold, do not write too soft.

How to write a press release?

My advice is to put aside those ego-hype and write a script based on journalistic writing, the article should be fluent, to have a minimum of serious sense, more talk about the industry of things, grasp big put small, in the conversation, in the mountains of water and doubt no way to the corner, just to mention their brand, let their brand become that " Vista ", the effect is the best. Insist on writing such high-quality Soft wen, concurrent to some large websites, over time, your brand image on the media will be greatly improved, your brand will gradually stand out. This article originally contained the Nanchang website construction (soft Wen gang) www.keegle.net, if has reproduced, please indicate the source. There is a need to communicate soft writing friends, can join our QQ group: 68819842