How to do a good job of website Planning (a) Website research

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Website Research, is the first step of the site planning, but also decided to plan the success or failure of an important step. As Chairman Mao's famous saying: Without investigation there will be no say. Lack of research on the site planning, just a piece of paper, it is impossible to succeed.

Enterprise Web site Research, mainly from the following four aspects:

1, the decision-making level interview.
Through the development of research outlines, and business decision-making to interview, you can understand the positioning of enterprises, the development process and future direction, etc., to help planners from the overall level of understanding of enterprises, corporate web site planning, with a longer-term vision and strategic height.

2, Operation level interview.
Operating layer, refers to the actual work needs to use the site, or direct contact with the customer's front-line sales staff. Through the interview with the operation layer, we can understand the characteristics of the target customers from the microcosmic level, the actual demand, and the experience of the employees in the practice, so as to better combine the website strategy with the actual demand of the enterprise and avoid the flashy planning.

3. Competitor Research
The so-called "enemy, invincible." Before doing site planning, planners must have a basic understanding of the competition in the industry. What is the competitive position of the enterprise, is the industry leader or challenger? Is the industry rookie or veteran enterprise? What are the advantages of competitors and their website? What are the disadvantages?

4, the leader of the research
In addition to competitors, it is necessary to understand the industry leadership brand, both international and domestic. Learn the success of the leader of the experience, can avoid site planners take unnecessary detours.

After completing the website research, planners from the macroscopic understanding of the enterprise's background, challenges and opportunities, from the microscopic understanding of the enterprise front-line personnel of the real demand, all-round understanding of the pros and cons of industry competitors and industry leader's experience, only to the enterprise has a more realistic and objective cognition.

Based on these perceptions, site planners can objectively judge the real needs of enterprises and users, so that the site targeted planning.

(Author: Li Thifen, Guangzhou Rui Qi Network www.reachnet.com.cn planning director, located in the "Site Value Discovery", aims to seek to improve customer relations, improve product sales of the website solution. Welcome to Exchange Network Marketing views email:cuicui@reachnet.com.cn msn:atwoa@hotmail.com qq:1857598)