How to do a good job of website Planning (b) Website diagnosis

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; We talked about Web site research, clear the needs of the enterprise, the next step is the site diagnostics. After a round of Internet baptism, most of the enterprise already has the website, the website revision is not equal to will the original website completely overthrow, but must objectively analyze the original website pros and cons, can accurately formulate the revision strategy.

The website diagnoses, mainly has the following several aspects:

1. Website Traffic Analysis
What is the number of visits to the original site? What websites are these traffic coming from? Which column does the user visit most? What are the keywords that users search for? Through the analysis of the website statistic data, the website planner can understand the user to the enterprise website's attention degree, thus has the target revision goal.

2, website column analysis
The original website's column setting is how, the user most likes to visit which column, which column is not interested? Does the name of the column look clear? Will it be a mouthful or a misunderstanding? There are several layers of columns, whether or not to complement each other, but not overlapping? The website column is a website's program, must make the structure clear, the logic is reasonable.

3, Website content analysis
The company of the website to explain whether the elaboration is complete, whether the product introduction highlights the core selling point, whether the service content and the service flow Express clearly, whether the news keeps the periodical update? Website content is a website's core, only the content complete website, only then is "live" the website.

4, Website Interface analysis
is the website design unified with the Enterprise VI? Can the industry attribute and enterprise characteristics be reflected? is the color of the website interface suitable for reading, the layout of the interface is prominent, primary and secondary trenchant? The site interface design determines the customer's stay time and the number of visits, but also determines the customer's impression of the enterprise.

5, Website function analysis
Is the function of the website convenient, easy to use and fast? Is there an error in the site function? is the website functional process reasonable? Only the Easy-to-use and convenient function, can attract the customer to use deeply, and is willing to repeatedly visit.

6, search engine ranking analysis
When searching for relevant keywords in search engines, can companies rank in the forefront of search pages? How much is the website optimization of the enterprise? How about the site rankings?

Through the above diagnosis, planners can find out the crux of the original site, and in response to these problems, put forward effective solutions.

(Author: Li Thifen, Guangzhou Rui Qi Network www.reachnet.com.cn planning director, located in the "Site Value Discovery", aims to seek to improve customer relations, improve product sales of the website solution. Welcome to Exchange Network Marketing views email:cuicui@reachnet.com.cn msn:atwoa@hotmail.com qq:1857598)