How to do a good job of website Planning (iii) User needs Analysis: Website people-oriented

Remember Nokia's famous advertising language-"people-oriented science and technology."

You must not underestimate this sentence, Western technology is so developed, to a large extent, from the "people-oriented" concept of implementation. Small to a screw, large to a plane design, are to improve the user experience as the standard of continuous improvement.

The site also needs to be "people-oriented". Only accurately grasp the needs of users in order to make users really like the site. If you do not consider the user needs, the site's page design is again beautiful, powerful, but also as a device, can not attract users, not to mention the http://www.aliyun.com/zixun/aggregation/8331.html "" > site users into your customers.

1, User type Division

The user needs analysis, the first thing to consider is the user type.

Faced with different types of users, the site needs to meet the needs of users are also different.

2, User needs analysis

After identifying the user type, the next step is to study what the user is interested in. How to determine what users focus on, in addition to the company's sales staff research, you can do a simple "role swap" thinking, if you are users, then you will be from what aspects to inspect the enterprise? If you are a user, what kind of site would you like to see?

1 The user's clear needs

such as product display, the company's introduction, Service introduction and so on, these are the user's most basic needs, the general corporate Web site will have, but the difference between different sites in the details, such as how the product should be displayed to be more beautiful? Company introduction to how to write to highlight the advantages of the enterprise? Only the details are done to impress the user.

2 User's potential needs

In addition to meeting the basic needs of users, site planners will also dig into the potential needs of users. For example, a complex technology-oriented products, users may well need timely "technical advice" to help understand, and a household cleaning of the daily product, if the site has "home cleaning common sense" of the introduction, I believe it will be more attractive than the simple introduction of the product users.

From "website Research" to "site diagnostics", and then to "User needs Analysis", the site planner completed the site planning before the necessary preparation work, and then, really to the test site planners skills time.

(Author: Li Thifen, Guangzhou Rui Qi Network www.reachnet.com.cn planning director, located in the "Site Value Discovery", aims to seek to improve customer relations, improve product sales of the website solution. Welcome to Exchange Network Marketing views email:cuicui@reachnet.com.cn msn:atwoa@hotmail.com qq:1857598)