How to do a good job of website Planning (IV.) website column planning

Relative to http://www.aliyun.com/zixun/aggregation/18434.html "> website page and function planning, the importance of site column planning is often neglected. In fact, site column planning for the success or failure of the site has a very direct relationship between the site column with the following two functions, both indispensable.

First, Kapitalmakes, Han Ming.

The internet is getting more and more fast, the information of the network is more and more rich, the visitor is lack of browsing patience. Open a website for no more than 10 seconds, and once you can't find the information you need, the site will be turned off by the viewer without any courtesy. To allow visitors to stop in a hurry, we must clearly give their website content "outline", that is, the site's columns.

Site column planning, in fact, is also a highly refined content of the site. Even the beautiful books, if the lack of clear outline and structure, I am afraid will also be submerged in the sea of books. Web site is also so, no matter how exciting the content of the site, the lack of accurate column extraction, it is difficult to arouse the attention of visitors.

Therefore, the site's column planning first to Do "Kapitalmakes, Han Ming", with the most concise language to extract the content of each part of the site, clearly tell the browser what the site said, what information and functions.

Second, guide astray, clear navigation

The more content the website has, the easier it is for viewers to get lost. In addition to the "outline" of the role, the site should also provide visitors with clear and intuitive guidelines to help visitors to easily reach all pages of the site.

The navigation function of the website column usually includes the following four kinds of situations:

1. Global Navigation

Global navigation can help users go to any section of the site at any time. And you can easily jump to another column. Generally, the location of global navigation is fixed to reduce the time that the viewer is looking for.

2. Path navigation

Path navigation shows users to browse the page of the column and path to help users to visit the page of the upper and lower columns, thus more complete understanding of the site information.

3. Fast Navigation

For the site's old users, the need to quickly reach the required columns, shortcut navigation for these users to provide intuitive column links, reduce the number of clicks and time users, improve browsing efficiency.

4. Related navigation

In order to increase the user's stay time, site planners need to fully consider the needs of the browser, for the page to set the relevant navigation, so that visitors can easily go to the relevant pages of concern, so as to enhance understanding of the enterprise, improve the chances of cooperation.

In the final analysis, successful program planning is based on the understanding of user needs. The more accurate and in-depth the users and requirements are, the more attractive the site's columns are, and the more potential customers can retain.

(Author: Li Thifen, Guangzhou Rui Qi Network www.reachnet.com.cn planning director, located in the "Site Value Discovery", aims to seek to improve customer relations, improve product sales of the website solution. Welcome to Exchange Network Marketing views email:cuicui@reachnet.com.cn msn:atwoa@hotmail.com qq:1857598)