How to do a good job of website planning? Sequence）

What is the site planning, as the name suggests, is to make planning for the site. Some people may say, is not a website, what good planning ah, find a art to arrange typesetting, find a programmer to add the program, not on it?

In fact, site planning is exactly the most important link in the construction of the website.

For a simple example, why do hundreds of business-to-business websites go down, Alibaba alone show, this is not because of Alibaba's website page design is good, nor because it is very powerful (of course, these two points are also very important), the most critical, or Alibaba site positioning accurate, truly meet the needs of enterprises. From this point of view, Ma Yun is also a site planning industry veteran, Alibaba, Taobao success, are inseparable from accurate site positioning and site planning.

In addition to these business-to-business sites, portal sites, corporate sites also need to be planned. Many of today's corporate websites no matter what the industry, the face of what kind of customers, looks similar to the lack of their own unique positioning, from the form to the content, are like a mold set out, when customers face these uniform web site, but found that no one is their real needs. Customer demand is not satisfied, corporate web site has become a device. A year down, rarely a few times to update the site information, the site in a non-existent.

Website planning is a pluralistic knowledge, planners need to master the basic principles of marketing, understanding customer needs and enterprise marketing strategy, but also to the web design and functional development of cognitive, flexible use of the page and function to achieve customer demand. Of course, the site planners can not be omnipotent, teamwork is also important, but in the whole site construction projects, site planning must play a leading role in the project to play a decisive role.

Although the Internet has been developed for ten years, but the company's Web site planning This piece of theory is still relatively scarce (at least I see the information is not much), before also wrote about this article, but more fragmented. From the next, I will "site planning" workflow and working methods organized into a series of articles, I hope to be able to site planners, business operators have benefited, but also hope that you put forward their own different views, exchanges and learn.

(Author: Li Thifen, Guangzhou Rui Qi Network www.reachnet.com.cn planning director, located in the "Site Value Discovery", aims to seek to improve customer relations, improve product sales of the website solution. Welcome to Exchange Network Marketing views email:cuicui@reachnet.com.cn msn:atwoa@hotmail.com qq:1857598)

Related reading:

How to do a good job of website Planning (a) Website research: No investigation will have no say
How to do a good job of website Planning (b) Website diagnosis: The right remedy, charm