How to do a good job of website ranking Foundation

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1, because you optimize the score did not go up, not in the expected period of time to go up, do the ranking before, to lay a good foundation, do not change the foundation, you can go to improve, but can not change, this foundation is very important, in the site before the foundation must be done first, this is the site to be considered before the foundation.

The first consideration is positioning. Want to consider is to do what kind of website, the user comes to your website to do what, the user comes once or not will come the second time.

The second is to select the keyword. Keyword is not a base score.

The third is to do the website, the website here has two core base points, whether the website can provide the continuous service.

1, stability, can not appear sometimes access, sometimes inaccessible, a site's space to determine the stability of a site.

2, speed, refers to the access time, the program error can not access, also affect stability, program code is also one of the impact of speed, if you use the United States, Europe, relatively far, the program transfer data and parse the data is relatively slow, then what the program is OK now, in general, the use of large companies to develop, more users, Now we use the Forum DZ Forum, but the big companies also have drawbacks, because many people in use, the same study of the program loopholes also more people, so the advantages must have disadvantages.

These two direct effects on your base score, the space you buy, and the program you use, determine your stability and speed.

The second base score is the path, the path is set, and the latter is not changed. Path is also called absolute Resource Locator, the path is very very core on the Internet, on the Internet, there is exactly the same page. But on the internet, there is absolutely no path, the same path on the Internet is absolutely unique. With 3 W and not with the same path, the path is unique, the page is repeated, we have to do is a page corresponding to a path, if a page corresponding to several paths, similar to a person with multiple names, in search engines that you can not be trusted. Now is the WEB2.0 era, users can publish content, can interact, and WEB1.0 can only unilaterally receive.

Now most of the sites are dynamic path, and the dynamic path of the memory cost is very high, and dynamic path to the user is very unfriendly, the readability is not good, so now the dynamic path to do in pseudo static, mapping, this will produce a variety of paths corresponding to a page. If your site scores are reduced, there are two ways to deal with it:

The first is 301 redirect, tell search engine this path map to another path, 301 redirect need space support, the second kind of shielding by robots, the dynamic shielding, this is only for large sites, a small web site no traffic, no user clicks, do this operation is very unfavorable.

Another is: Canonical, the path specification of a property, this attribute used in pagination, each page is the same theme, the need to all the pages are standardized to the home page, H1 is the top title, also known as the theme, H2-h6 can be used many times, but H1 can only use once, So some people do cheating, so when there are keywords are added H1, this is the abuse of the label, 168 dragons to emphasize, must not be used in this way, when he is a list of forms, he has a list of the H1 form ALT, which is to describe the picture, the correct approach is to do a simple description on it, Cannot accumulate the keyword, but may add the thick, B is bold, is emphasizes, emphasizes this word importance, class= "XS2" is the style meaning, the appearance. Add a B tag, the search engine will also enhance attention.

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