How to do a product manager

Today, I received feedback from a reader who asked me how to make a product manager for a college student. Because of the word limit, at that time I was able to respond to a relatively limited amount of content, but later I thought to myself that the question might actually affect whether or not the individual would work smoothly in the future, perhaps even the development of the future, so I am prepared to expand on this topic. And hope to help this classmate, there are other needy friends.

Article Audience:-1-2 years old to get into the life of the product managers who have entered

First of all, I think I want to congratulate you, because you have a relatively clear goal for your future, know where you should go, direction is a very important thing, and because people have the direction, so you will be able to generate the momentum of progress. When I think of myself, in the junior year when I was outside the stall to buy electronic products, then did not know what the product manager is, let alone what planning.

And now, I think I'm going to ask you a few questions.

1. What do you think is the product manager?

2. What is the value of the product manager?

3. What kind of product manager would you like to be?

Think of your own answers, and you can find them in the articles I write.

I have always believed that if a person wants to enter an industry, need to be cautious and prudent, there is a saying is "insiders", this word is not false. You need to know if you are really interested in the job, whether you're going to stick with any difficulty, or three minutes of heat, no matter where you are.

Well, the front is finished, the following begins.

In many people's opinion, the product manager is because in the university does not learn the coding, also does not have the design, the market also is not very clear, only then chooses a position. Entry threshold is very low, really is "everyone is product manager", who can do, and do a good job.

Here I make my point, "Product Manager" is not so simple, on the contrary, the threshold is very high, the requirements are very high, need to be a versatile, you need to understand the user, understand the experience, understand the interaction, understand ease of use, understand business value, understand the market and so on, "product managers need to know a lot You can also look at the good product managers around you.

There was a very hot post about the relationship between the student and the product manager.

Do you think the manager's title is funny? Is this a rookie job you can handle? Endless wrangling, see leader face, with other team PK, Dai when cannon fodder, these vexed things, you ready to face it?

Technical slag, do not understand the market, inexperienced, you are in the team is that weak explosion of the people, who can spray you, you think you carry it?

How, after reading this paragraph is not feeling very uncomfortable, is the fact really so cruel?

In fact, many things, although there is a dark side, but the back of the dark is necessarily bright, this also please believe.

I have written such words, also please feel:

To know the industry trend, the next Xiao experience details, left-pass technology framework, right Xiao just need a sore, before can write the document, after can draw the prototype, into can with the data dances, the retreat can and the Operation Qi.

With the development of a total, and the UI to the survival, with the test bug, with the market look at the future, as well as the leadership back. Tears in the vertical, just because we are pm.

What, did you find something? Because in the future to support you forward, in addition to the user, there is a team, from your own heart a sense of responsibility and achievement, because you are the soul of the product, is the first responsibility of the product, no matter the difficulties encountered, you need buoys down!

Well, see the future of yourself? will become the soul, become a versatile, then how should we start now?

I. Industry

1, understand the industry trends

This does not need to explain, because (mobile) the internet is a very fast changing industry, a lot of things change rapidly, so you have to pay more attention. 36 Krypton, Tiger sniffing, Lei Feng, Geek Park, love, and so on, and so on, these sites regularly fixed up to see the day, yesterday and what happened? If I ask you now, what has happened to the Internet? Can you answer it?

2, understand the Product Manager (position) trend

Well, after reading the information of the industry, we need to change the size of the funnel to a finer point, we need to focus on the product manager in this industry. When the time goes up to see what people are looking at recently? What kind of question, there is no reference to it? You can also join some QQ group, micro-trust group, to discuss some content with you, these will be helpful to you.

3. Attend Salon

Have time, more to participate in some offline salon, to develop their own horizons, expand their contacts, and even add some well-known product manager Weibo, micro-letter, to letters them, put forward your questions, at the same time you can mix face ripe. For example, 3W, Beta Coffee, Tencent Open class, Pmcaff, etc., will occasionally organize some salons and lectures, you can go to listen to.

Ii. Self-improvement

1, Reading

Yes, you're right. Reading is the best and most effective way to improve the knowledge of Product manager position and to enrich the Product Manager system. Read the book at the same time to tidy up the reading notes, the contents of the books into the mind map, let oneself familiar with the association. I take some time to read every day, so many years slowly formed a habit, in addition to enrich themselves, practice the internal strength, there is to let my own inner peace, because we are in the industry is too impetuous, as product Manager, you need to understand their position, need to do products.

2. Experience Product

PC products, app products, nothing to download some products to play, the purpose is to cultivate your sense of smell of the product, because many times you use more, slowly there will be some feeling, in the heart suddenly a voice said: "It is so." "After the experience, I suggest that you can write some analysis documents, Word, PPT These can, write a write you feel good place, experience a bad place, good is why, bad is why, can tell the reason why." I like to see the App Store, the version of each product line, from the experience of the process of product development, but also like to see some users of the comments, understand how users are thinking about the problem, their pain point where.

3, imitation

Many people are saying that penguins know plagiarism, in fact, I prefer to say imitation. Because plagiarism is completely copied, unknown to each other's motives, and imitation, there is a soul inside. This is the light imitation, micro-innovation. But what I want to say here is your use of axure, this is one of the basic skills, nothing to open your axure, according to a certain app or Web site to draw a product prototype, remember not plagiarism, because you need to understand the reason for the middle.

4. Time

A real condition for a product manager is to meet during the day, draw prototypes at night, and write documents. So need to have a strong concept of time management, whether it is to use tomato to hold your time, or in other ways, you need a suitable time line.

5. Self-shaping

The key competencies of the product manager include the control of the core requirements, communication, coordination, decision-making, execution, etc. Visible to the ego's request is very high, so, you have to understand the method of communication, how to fight for resources, more know how to priorities (implementation), these need you have a certain understanding of psychology.

Third, product Manager

1. Definition

There are a variety of ways to understand the product manager of the position of all relevant definitions, areas of responsibility, working methods and so on, and the product manager of everything, you have to master.

2. Process

Master the position of the product manager in the team, as well as the process of doing things, this to you in the future as soon as possible into the team, have a multiplier effect.

3. Demand

One of the value of your existence is to dig out the user's rigid needs, and into product features, let users to use. So, you have to have a strong ability to dig, observation ability. But digging is not fiction, remember not to bring yourself into the user role, feel that their needs are the needs of users.

4. Experience

You need to understand the interactive design, can understand the ideas of the designer, so, more to dribbble and other sites to feel the design works, you need to have a certain appreciation of the ability to distinguish between good-looking and easy to use the difference, to know what is the most appropriate.

5, Life

More in life observation, always observe the details around, life good experience, such as door handle, elevator buttons and so on, ask why? More records, more summary. Many inspirations are derived from life, hoping that you will not design an anti-human experience in the future.

6. Practice

Find an internship opportunity, starting from the foundation, the learning of things in the work to practice, you will have more harvest.

Said so much, the most important thing is that you have a love of the product of the heart, the product as their own children, 1.1 to accompany it to grow.

When you start, you will find another piece of the sky, with the experience of the project increase and experience accumulation, a lot of problems you will have their own point of view, slowly towards the excellent product manager advanced.

Let's talk so much today, everybody.

Will love, become love.

(This article from the reader's submission, reproduced please indicate some things from the Internet)