How to do a search engine like the site

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The search engine has been the general Webmaster's eternal topic, many stationmaster all do its best, strives for own website to obtain a good rank in the search engine, but often enters the erroneous zone, does not reach the ideal effect. The author of my own experience and combined with the "Baidu Internet entrepreneur Club Search engine Optimization Guide V2.0", detailed discussion on how to create a Web site in line with the search engine.

1. The domain name of the website

The website's domain name is the website image, can let the user quickly remember your website domain name to the website development is very important. Any form of domain name in Baidu are equal, will not affect included, but Baidu gave the following recommendations:

Domain name as short as possible, the shorter the domain name, the lower the cost of user memory;

Domain name and the theme of the site or content to echo, let people see the domain name can be associated with the site;

As far as possible choose the common. com,. cn,. NET domain suffix, the unusual domain name suffix is easy for users to create mistrust.

2. Web server, Space

A fast, stable web site always wins the favor of users, on the contrary, a Web site open very slowly or not open, will get very bad user experience. Someone has done a survey, a website open time if it is more than 3 seconds, users will not hesitate to close it, so, fast, stable server space is very important.

Buy as much as possible to choose the formal strength of space, and some of the space business of a server on hundreds of sites, such a space is very difficult to think fast; there are space vendors in order to save resources, deliberately shielding spiders crawl, such a space, and then good SEO what is the use? So, when buying space, ask for more inquiries, more testing, Webmaster tools are good helpers, you can test almost all the data you want to get, 17ce is also good, you can test the speed of access to the space across the country.

3. How to let spiders crawl to the content of the website

At present, spiders can only read the text content of the Web page, pictures and flash spiders can not read, placed in pictures and flash in the text, spiders can not recognize. Baidu gave the following recommendations:

Use text instead of pictures or flash for important content or links.

The content displayed through the IFRAME may be discarded by Baidu, so try not to use frame and iframe framework structure;

4. Construct the reasonable website structure

The website should be a tree structure, this kind of structure is clear, the homepage is equivalent to the tree trunk, the channel page is equal to the branch, the content page is equal to the leaf, so it is easy for the user to find the content, also can let the spider quickly understand the structure level of the website. At the same time, the site is also a network structure, each page has pointed up, subordinate links. So, a reasonable web site should be a flat, tree-shaped mesh structure, which shows how to build this structure.

Ensure that each channel and content page has a text link to reach;

The classification of the site is not too meticulous, the page buried very deep, the user is very easy to find, the same search engine unfriendly;

In order to facilitate the user to return to the channel page and the home page, to add a navigation bar on each of the pages;

In order to let users know where they are, as far as possible in the page to add crumbs-type navigation;

Navigation as far as possible using text connections, do not use complex JS or flash, such as the use of images to do navigation, to use ALT note the High speed search engine pictures point to the content.

5. Reasonable subdomain and URL

Site in the construction of the inevitable use of subdomains, but the use of certain attention, the channel content is not very rich, as far as possible not to use the sub domain name, the sub domain name do not visit each other, so that the search engine will be repeated to delete the content of the processing; and punished.

Standard, simple URL to facilitate the user to identify the content of the Web page, but also more easily accepted by the search engine, so the URL as short as possible. Although the search engine does not exclude dynamic URLs, but dynamic URLs are generally relatively long, and easy to let spiders fall into the black hole, search engines are more cautious, we have to use some technology for processing, such as Web static or pseudo static. It turns out that pseudo static collection effect is much better than dynamic URL.

6. Very Important page title

The title of the page is mainly to tell visitors the content of the page, in fact, like an article title, covering the article and the central idea of the page. and search engines more value the title of the page, reasonable set title, will be in search engines to achieve unexpected good results. Each page has a unique title, this is a lot of novice webmaster understand the truth, here is not much to say, now introduce how to create a good title:

Site Home: Site name-Brief website main content or main service introduction (note here, to use a short sentence to cover your site's main keywords, do not stack keywords).

Channel page: Channel name-site name

Article page: article title-channel name-site name

In fact, the channel page and article page is very simple, mainly the name of the first page, must be set up, so as to be in search engines to get a good ranking lay the foundation.

7. Original content

Spiders and ordinary visitors, like the novelty of content, you always have something new on the site, spiders will not control their own footsteps, always visit your site, as time passes, the spider has become your site regulars, nothing will come to you to see. Therefore, adhere to the original article is very necessary, even if there is no time to original, but also false original.

8. Reasonable outer chain and inner chain

Outside the chain is a lot of new webmaster headaches, but still insist on doing, to adhere to write soft Wen, find friends chain. And outside the chain, we can fully control the chain, in each page to do on the return or next page of the link, clever use of the article's label function, the site of the page into a network, so that links in all directions, this can be done.

9. Do a good job of website safety

No webmaster would not want their own station was black, imagine a Web site was bomb window to tell the danger, visitors will not hesitate to close, and ensure that next time will not come again. So security work is particularly important, configure a good site to long-term monitoring, found that the problem in a timely manner, do not wait until the loss of users have suddenly dawned.

The above is a personal point of view, I see, think of may be one-sided, there is not the right place to ask your readers to criticize.

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