How to do a word-time navigation

Many times:

1, the main navigation of our website was "home" "About Us" "Contact us" and so on. For example: Enterprise Station, mall station, blog and so on.

That is for the convenience of users, so important location, have to give these unimportant "anchor text."

2, some of the main navigation by the column or category page occupied. For example: CMS system and so on. By column or category page occupy, that position is not wasted. Can remember we said, home can do 3-5 target keywords, column page can do 1-3 keywords.

But often a few keywords on the home page, there are key words on the column can not be placed on the navigation, and even may be navigation on the word and to do the keyword is not the same.

In general, we are in the main navigation link to the home page anchor text, is to write "home" two words, rather than the home page to do the target keyword.

In this way, we need to do some other way to the home page with the target Word anchor text.

A relatively simple and clear way is, in the site's footer, with the first page of the target keyword hit the anchor text point to the home page. In this way, we call it the secondary navigation.

We use some websites as a metaphor:

From the homepage title,<title> Pavilion-American Wen-classic American reading net! </title> can see that the key words to do is: American and classic American Reading network.

But the main navigation, link to the first page of the keyword is the pavilion,

Therefore, for the homepage to strengthen the target keyword anchor text, you can in the site footer, add a secondary navigation.

such as this site footer content:

Provide classic American appreciation reading, beautiful prose appreciation, emotional stories, beauty, love, Mood essays, Poetry Encyclopedia, short essays Online reading Appreciation

Among them, the classic American Appreciation reading plus anchor text link to the home page. (the webmaster reckons that the word contains the 2 words he wants to do.) Of course, if the two words separately, add anchor text to the first page, it will be better. But the webmaster may think that is not beautiful, because he made the site so beautiful, do not want to because the SEO affect a little feeling.

From the above navigation, we see that he in addition to the home page to do the target words to do anchor text outside, there are some key words are linked to the inside pages.

is also part of the effectiveness of the navigation, there are some pages bearing the important long tail words, but no chance in the main navigation position to his anchor text, you can arrange in the secondary navigation.

We also saw that the webmaster did this time navigation, not simply put some anchor text listed out, but carefully wrote a sentence, this sentence contains a few anchor text.

So this way, is called "a word of the time navigation." In doing so, it can play the role of secondary navigation, while avoiding being overly optimized by search engines.

If you want to do a second navigation, but did not seriously write a sentence, the key words in the footer as far as possible not to more than 3, and as far as possible only to link to the home page, not linked to the inner pages.

such as: Some Web site footer, there are three key words, respectively anchor text to the home page. This is a second navigation, not a word. But because the key words are not many, this also counts as safe.

Related issues:

1, secondary navigation anchor text, I can make a few words?

A: There is no word in the case of navigation, write up to 3. If you carefully write a word to the navigation, it can contain 5-8. Not more than 10.

2. If there is a keyword on the main flight, do I need to do it again on the second navigation?

A: If a column of keywords, in the main navigation, the navigation can not be done.

3, if you have done a keyword in the navigation, do I need to add anchor text to the homepage in the content?

A: Yes. In addition to the secondary navigation, the content of the home page with anchor text, the effect is better. But the general navigation has done a certain target word, the content is to do other target words.

4, the second navigation, is not the footer of the navigation?

A: You can think so. There are also some students who have made innovations and put them in the header section of the site. That's OK.

5, secondary navigation links to the number of home page, whether there are restrictions?

A: The proposal is up to three times. For security reasons.