How to do website promotion is the most effective

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Web site promotion is a fierce competition in the network of a key word, open the major search engines, do "website promotion" This keyword bidding unusually hot, the afternoon six when the first page of Baidu or all auction sites. So what is the purpose of website promotion? What can be done for us? How to do website promotion is the most effective?

It is well known that the purpose of website promotion is two: one is to increase the exposure rate and then enhance the visibility; second, increase the profit. The 1th is very easy to understand, the 2nd may have some questions: if it is a website of information, public welfare site? Such sites sometimes do not profit, they increase what? My explanation is: no matter what the website, what to do, promotion or optimization, they want to improve the visibility or improve the sales of goods, To improve the number of registered users, etc. these goals are still in the final analysis for profit, whether you win the profit is well-known, the various honors and other intangible value, or through the sale of tangible value, these are "benefits." Then we can sum up the above two points: any form of website promotion is to profit.

Now we have a clear purpose, that is to achieve this goal and try to do something, then we have to look at the current site to promote the methods are. The answer to this question is presented in a number of websites, summary can be divided into three aspects, one is through other website promotion, such as bidding ads, website ads, website alliances, links and so on, the second is through their own website promotion, the most used is SEO; such as a variety of mail mass tools, blog mass tools, and so on, and even brush site ranking tools, malicious bullet window code, such as cheating tools to promote. These promotional methods have pros and cons, Shenzhou Panorama (www.szqj.net) that: the site to choose which promotion is not because of the way itself is very good, but need to be based on the needs of the site to decide which way to promote the choice.

Different sites of different profit points, positioning, different target users, only to their own various "attributes" analysis is correct to choose a more effective way to promote, here with an example to illustrate the problem. One of our clients. Their company is to do mining machinery, the company began to do in 04, 05 began to increase investment, to 07 average annual investment in the website nearly 100,000 yuan, this investment amount for their company is a very small part, can be neglected, But the company that can invest 10万来 a year to do network marketing has not formed the scale at home after all, 05 to 07 more than 200,000 of the investment has not been able to bring the company much sales, return on investment of about 10%, the company during this period also tried a variety of promotional methods: Baidu Google auction, portal advertising, mass mailing, Send links everywhere and so on, but the effect is not obvious. We gave them a copy of the situation after we knew it: Website comprehensive analysis of the diagnosis report, suggested that they do network marketing outsourcing, the company after analysis of the report agreed to our proposal, less than 5 months time, ROI growth to 500%, customers see such a result very happy to say: "This is the real website promotion." ”

In fact, our operation is not much unfathomable, in the initial analysis of the diagnostic report, we mainly to their target users and target market in-depth investigation and analysis, for this customer, they need not a lot of traffic, but a large number of effective users, Most of this machinery industry user base is in villages and remote mountainous areas, these areas of user computer operating ability is very low, they understand the product channel in addition to their own through Baidu search is mainly to let relatives and friends to find relevant information, this information for us to choose which way to promote the clues, The first choice must be Baidu bidding, and then the machinery industry website ads. The areas that need these devices must be natural resources, and that is the place next to the mountains, and another problem that cannot be overlooked is the natural reliance of the user on a large city in choosing such an expensive device. Through these we limit the Baidu bid to put the area, and canceled the promotion of the Alliance website, this not only reduced the nearly 50% of the advertising costs, but also improve the quality of advertising. Choosing the best way to promote is to maximize the target audience, do here just do the general, the other half is how to keep the user, perhaps some people will say that is the site construction and optimization of the content, can not be counted as a website promotion, China Panorama View: Website construction and optimization is the Foundation and extension of website promotion, To leave the site construction and optimization of the promotion is blind, no results, only to allow users to end up through the Web site consultation or purchase can be regarded as the completion of the promotion.

Through this case we recognize a problem, that is, website promotion is not a simple promotion, not too high demand for site visits, but to find the target user group, this is called "precision marketing."