How to do good video marketing

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Today, to talk about how to do a good video marketing.

In fact, video marketing effect is very good, as long as the mastery of the skills, operation up, or very easy to start. Nonsense not much to say, directly into the subject.

1. How to choose a suitable video site

There are a lot of video site I give you simple to say the difference.

Choose a good video site, because this is not only about your income, there is a problem is that you upload the video audit. A lot of people feel that I just need to upload my video can be, in fact, you also need to consider a problem is the website of the strict degree of video audit. The strict degree of the different website audit video is not the same. We illustrate.

For example: The general upload of video audit efforts to the smallest, through the rate of the largest web site is Tudou and 56 nets. These two websites are my favorites. Pass rate is very good, as long as your title is not too advertising or too explicit (the word used) second, through the rate of 56 and Tudou, through the rate slightly less than a chip is Youku. Youku and Tudou's boss is a. Of course, pay attention to your title. Pass rate, before I have done testing, Youku is generally 90%, that is, if you upload 50 at a time, the general audit through the 45. Youku is worth our choice.

As for Sina Ah, Sohu Ah, pps Ah these are some of the more official sites, through the low rate, if you want to do some advertising video and some CPA ah, etc., it is difficult to pass. Cool six words, said is the mass media site, but through the rate is also very low, and Sina and so on, in a horizontal line. So. Here, I recommend that you choose Youku, potatoes.

(digression: Here to insert a sentence, although the PPS for video marketing is not appropriate, but I personally think it is more suitable for video league. Now do a lot of video federation, if you choose Video League, you can try the PPS alliance. PPS Federation Although upload video through a low rate, but you can use the online video sharing method, operation, and the effect is also very good, just learn the methods and skills, according to the idea to operate. It is best to start the operation of the time, do not operate a number of sites, I found that everyone will like the bulk of the operation. Whether it is a foreign click or Advertising alliance, are like to operate multiple sites, and even some students will ask me to more than 10. In fact, I tell you, there is no need to be sincere. Because of this project on commission, the key to making money is the amount of accumulation. If you operate multiple websites at the beginning, you will spread the volume. Moreover, the beginning of the operation, itself is in the initial stage, but you operate a number of words, not only to add to their own trouble, soon will not survive, but also have a great impact on their income. Even if you follow the project tutorial to start, bigger, I generally recommend you do not operate at most 3. The words in parentheses are the video Alliance, please separate the video league and the video marketing area, of course, this blog can also be used to operate video alliance.

2. How to improve the video audit pass rate

Operation I told you the potatoes, Youku, or 56 of these three sites, you upload the question if you make sure that your title is not too advertised or explicit, generally can be passed.

However, if there is a problem in the course of this operation, the audit does not pass, I will teach you a few specific tips:

a.ID question: This is the account number. Solve, very simple, go to Taobao to buy a related operation website account can. such as potato account wholesale, the price is not expensive, a few cents a.

B.ip problem: That is, shielding IP appears. This is also simple, continue to the almighty Taobao, buy a 91 online game Accelerator for IP to fix.

C. There is also a problem of caching, this issue will be easy to ignore, whether you are using the client upload or Web page upload you need to clear cookies, if you use the client bulk upload, you upload before, to clean up. If you use the Web page, the next time you upload, then clean it.

3. How to choose the right keywords

This is the point of my explanation, but understand that the job is to do what we need to do before uploading.

If you want your video marketing to achieve good results, you have to go up and down the keyword, which is also the focus of my project. This problem has to be valued and a skill you have to master. This skill if you learn, the Internet to create rich you basically done, because the key word is to get the flow of the key steps to fix the flow, then the money will be less?

A lot of people have a misunderstanding is the keyword is the target keyword AH. If I do the product is a Rubik's cube, many people will be the Rubik's Cube as their own key words, think so, in fact, long tail keyword is what we really need to study. and long tail keyword don't underestimate it, perhaps the surface search quantity is inferior to target keyword, but the conversion rate of long tail keyword is much higher than target keyword. Because the long tail keyword has the extensibility, the pertinence is strong, the scope is wide.

You like my product is a Rubik's Cube. But I am positioning the key words for the Rubik's Cube, it is not accurate. Because if you Baidu "Rubik's Cube", you will find a lot of related to the Rubik's Cube page, but if your product site is the sale of Rubik's Cube, even if you spend money to do it home, you are likely to lose, because your conversion rate is low, but the investment is too big, not proportional.

Because Baidu Rubik's Cube, not only to buy Rubik's Cube, but also a very large part of the people are searching the Rubik's Cube tutorials, Rubik's Cube, formula, and even Water cube. They don't need to buy a Rubik's Cube, so you spend a lot of money on the home page, but you don't balance your budget. Because your site's traffic is not effective, not accurate, so this situation will occur.

But if you change this, you go to do such as "where there is sell authentic giant Rubik's Cube Third Order" or "that Taobao store giant Rubik's Cube is authentic" will be much better.

Of course, we can also choose some good keyword mining tools, I think flying da is good. The number of words, generally 300 more, do not think some keywords some people will not go to search, people and people's thinking are different, do not miss a good opportunity to do this link, adhere to, you do not have to invest in bidding, but the flow does not have to bid the difference. Generally do 500-600, the effect is already very obvious, IP is not only accurate and conversion rate and matching degree are excellent.

4. Video material processing and format conversion

Material, according to your specific products to the specific recording can be used online and your product to match. Processing words, add subtitles can use the Super Transformation show, can be added in batches, specific if related to video editing, I recommend power Director. Transformation format of the aspect, with QQ audio and video, you can batch conversion, the format of the H264 AVI with HD. (Why do you want to make it into HD?) because this involves the ranking of videos. Because the rankings of video sites generally follow the following:

A, video and search matching degree. B, the recent upload of the front row. C, the clarity of the video, the super clear ranking in HD before the HD before Pu Qing. )

After all the above processing, you can change the batch name, and then upload. Batch renaming can use Chun Batch Exchange system.

5. Upload your collected video

A. More than 10 video batch upload, you'd better use the client, such as the cool client, after the batch upload, must be clear cookies, if not, the direct and complete uninstall, and then install, in the upload can not waste time.

B. Upload, but also note that, change the name of the video, change the length of the video, clarity Ah, voice ah, format ah can be.

6. Adhere to the cycle of the above steps

You don't get any more every day you follow the real methods and skills to operate video marketing, one day upload to do the last 20 keywords video, one months you can do 600 words of video, adhere to 3 months, you can do 1800 keywords video, your flow is absolutely flower, Generally do 500-600 can already exceed the effect of bidding. Flow has, make money still difficult?

All right, I'll explain it to you today. I am time. Wish everyone progress every day.

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