How to do in the promotion of business at the same time not frequently disturb customers?

From the breakthrough advertising-type Mass, to customer "customer relationship Marketing" transformation.

In the past, we mainly through advertising, stores and personal sales to carry out business promotion and product sales, customer harassment and limited impact, but today in the increasingly advanced communications technology and IT technology today, more and more enterprises through the interactive media to advertise, causing serious harassment to customers, The company's brand and customer relationship caused serious harm. These interactive media include telephone, SMS, email, MSN, etc.

Some marketers think this is "one-to-one marketing", "precision marketing", "http://www.aliyun.com/zixun/aggregation/37463.html" > Database marketing, "direct marketing", in fact, it is essentially the essence of advertising, So 121 Interactive Direct marketing advisory body called "Advertising-type Mass": is to use two-way interactive media, with one-on-one media, do the same advertising, bombing, do marketing, and is a one-off act, can not "reflect" and improve.

Advertising-type Mass is the primary stage of direct marketing, just as typing is the first level of the computer's function. Based on the interactive media of direct marketing, in order to promote the same time, reduce customer harassment, and effectively build customer relationships, and increase product sales, must be to customer segmentation and follow-up 1) each group can effectively obtain and analyze the feedback information, and according to feedback, to provide customers with relevant information, And in accordance with the media introduced by customers, frequency and content to send, in order to obtain feedback, to provide customers with more targeted incentives.

2 Customer segmentation and follow-up, and constantly cultivate customers, not only and marketing products

The highest level of direct marketing based on interactive media is customer relationship marketing, "inaction", in the process of building relationships, discovering opportunities, generating deals at the right opportunity, and continuing, recommending customers.