How to do internal optimization to improve key words ranking

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Seoer are doing their best to make the site appear in the Search Engine home page, improve the site's keyword rankings, every morning the first thing to boot is to query the ranking of keywords, how the site traffic and other indicators. Every time the query hope that their site keyword ranking can be improved, however, many times the site's indicators will appear some problems, as webmasters are often quite distressed. How to improve the keyword ranking has become a necessary research work for seoer.

As a seoer we have always followed the "chain of the emperor, within the chain as the king of the guidelines, although not fully agree with this approach, but many times we still do so, but as the search engine more and more attention to user experience, the role of the chain is gradually weakened, and now the requirements of the chain is more and more high, The difficulty of improving keyword rankings is also increasing. So more and more seoer began to focus on internal optimization, improve the site rankings. The internal optimization of the website is mainly embodied in the following three aspects:

First, improve the content of the original site

Web site content is the soul of the entire site, the most important to attract visitors is the content of the site, now search engine for the content of the site is also more and more high, especially Baidu, the more original content of the more easily included, the site's keyword ranking plays an important role. Although the content of the site to update the more trouble, but also can not casually collect articles on the site, so often will outweigh the gains, in the later spent more time.

Second, the reasonable layout of the key words

Usually most webmaster optimization site will focus on the home page, let their hands on the keywords in the home page on the launch. Because we all think that the homepage is the most important page of the site, the weight is relatively high, and easier to optimize. In fact, this approach is biased, as a webmaster should know that we are in the layout of keywords, each page keyword not more than 2-3, once a number of keywords on the home page optimization will make us more difficult to optimize the site, mainly reflected in the content of the writing, internal link arrangements, as well as external links to the anchor text will encounter trouble , the final form of a page can only get 2-3 keywords ranking.

As a new station, should do a good job of keyword layout, the different importance of words on different pages. Usually, the most important keywords on the home page, the two-level keywords on the column or channel page, if there is a longer tail of the word, the competition will certainly be smaller, these words with the article page or content page to optimize on it. On the home page of the main keyword is in, should be from the title, bold, H1 tags, keyword layout and other places highlighted keywords.

Third, completes the inside page link

Usually the homepage of the website has rich content, each update of the content will be on the home page will call the latest information displayed, so the home page weight is relatively high, but this also makes the homepage of the relevance has been reduced, especially some comprehensive portal site, the home page will reflect the contents of different columns and channels. In this case, in order to improve the relevance of the page, you can put the keyword in the relevant Products section page, the main focus on the column page keyword relevance, do a good job content gradient, as well as the internal page and the relevant links to the homepage optimization, appropriate to do some outside the chain. A large number of internal page links, in favor of columns and home page keyword rankings, but also increase the relevance of the page, while user-friendly browsing, increase the PV site.

Improve keyword ranking, and not overnight will be able to complete, the need to continue to learn and experience lessons, have never give up attitude, the most important thing is the need for strong executive force, do a good job every step.

Article by the registered Hong Kong Company (www.xianggangzhucegongsi.com) delivery, if you feel that the text to help you, welcome to reprint (keep all the links in this article) to more users to share.