How to do micro Bo marketing "micro" to Do "Bo"

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Since the popularity of micro-blog, micro-bo marketing has been a major webmaster and the industry's hot topic. Although Weibo has millions of fans, it is still a big problem how to make the best use of Twitter to sell products and services. Weibo's biggest feature is "micro" and "Bo", then how can you do your microblog marketing to do "micro" to Do "bo" it? This is also the topic that Song Congming to talk to you today:

How to Do "micro"

Micro-blog, mostly text as a supplement to the picture. So how to write Microsoft is a controversial issue. Everyone knows that a soft article to think of a very good effect, less than hundreds of words thousands or even tens of thousands of words. But the biggest feature of Weibo is "micro", it does not allow you to thousands of words, can only be used to Hiberai words to clarify the matter.

If take this Hiberai word, show product, service characteristic, that is impossible. Therefore, we can only try to "micro" to do. Can not pursue all-inclusive, can only do small and fine. So how to do "micro", do small and fine?

I think, do "micro", do small and fine, is to all the characteristics of your products and services to find the most core selling points! Consumers are willing to pay the bill, often because he is just a fancy to him the most useful point. And this is what he needs. Therefore, to achieve "micro" is to find your core point, and then with the needs of consumers to conduct a good docking can be, there is no need for lengthy speeches.

How to Do "bo"

In addition to the micro-blog "Micro", the other point is "Bo". A good microblog can spread your product information as quickly as a virus. We do micro-blog marketing is the most important is its "bo". So how to be able to do "bo"? And this is where we really need to work on the Microsoft text.

I think, since it is to do micro-blog marketing, then the microblogging users must have a very clear understanding. Weibo users are what kind of people, what their psychology is, how to grasp their psychology to carry out marketing, this is the problem we need to solve. According to the author observation, micro-blog on the general characteristics of users have two: first, love to join the fun, two, like entertaining things. In fact, it is not difficult to find that hot events and recreational content, on the micro-blog is the highest number of reprint. Therefore, we want to let their Microsoft text is widely disseminated, we must be able to do these two points.

So, when we write Microsoft, we must use these two events as the material of writing. Of course, if you can combine these two events, then the power will be greater, it depends on your level.

How to combine product selling point

With the product selling point, with the writing material, the next thing to do is also the most important thing is how to skillfully blend the two together. This point, I can cite examples to explain to you: for example, the author is a soft writer, my core selling point is "low writing price, high quality." Recently Zhou with Ark son pinch a frame, this can calculate is a hot event, then the author can write a Microsoft article like this:

"It is said, Ark Son and Zhou 祎 pinch frame, is because Zhou think song clever soft writing good, want to let Song Congming to 360 write soft Wen, but Ark son also want to write, but bid too high." Finally Zhou to find song clever. As a result, the Ark is not a sight.

Such a Microsoft article, less than 100 words. But has been the author's selling point "low price, high quality" all show up. And the material used is also a hot event, but also has a certain degree of entertainment. If it is such a microblogging post, as long as there are certain fans, then the number of reprint is certainly not less.

Therefore, the author in the final summary. Weibo marketing must grasp these three key points: to find the right product selling point, combining hot events, with entertainment effects. In this way, you are afraid that your microblog marketing can not do "micro" Do "bo"?

The author of this article Song Congming above content by http://www.ipbanjia.com finishing A5 First reprint please specify, thank you.