How to do microblogging marketing in private hospitals

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Network Marketing has been inseparable from social network platform, medical network marketing is certainly no exception. The emergence of every new social networking platform is bound to produce a multitude of related marketing methods. 2010, Weibo began to become popular in the country, with more and more people's attention, the use of micro-blog, micro-blog marketing environment has been formed. Many unknown enterprises or products successful use of micro-bo marketing to their own great success, then private hospitals are suitable to use micro-bo to do marketing it? How to do micro-blog marketing in private hospitals?

At present, a number of hospitals are very important to micro-bo marketing, but the real success of the hospital is very few, many hospitals registered official with V account, seemingly lively surface, in fact, filled with a large number of dead powder, zombie powder. There are too many invalid fans, no marketing promotion on this number will naturally have much impact.

This situation, on the one hand, the medical industry is concerned about the small, on the other hand with the hospital Weibo update content strategy. In the past, none of these tweets were updated by hospital advertisements, advantages to the wild bombing; now the strategy has changed, many of the dissemination of popular science, common sense content, in which incidentally with the release of the hospital's preferential information or activities, but these 2 programs are very difficult to bring popularity to the account.

Then the private hospital Weibo marketing how to do? Then the author according to their own practice to talk to you, specific how to use micro-bleomycin for a hospital to do marketing promotion.

1, Brand Building: The official micro-blog

Establish a hospital official microblog, preferably through certification. Update content regularly every day and maintain fans. Advertising content as little as possible, and more interaction with fans, and the official micro-BO Professional is the key to update the content to be authoritative. The first step is the foundation.

2, Expert marketing: Personal microblog

Hospital departments in the personal name of the doctor to open Micro Bo, can pass the best certification. This step is the focus, the hospital is dead, experts are living, hospital micro Bo since can not attract popularity, then to experts micro-bleomycin for the hospital micro-bo belt flow. At present, many private hospitals are engaged in three hospital experts to sit, in the local have a certain degree of visibility, easy to promote. Here are some key points to follow:

(1) The information of the experts must be true, fans can find specific information on the Internet. Head of the use of expert photos, data labeling is a certain department of a hospital director.

(2) Diversification of the content of the microblog can be a personal talk about the idea of a disease, for example, premarital sexual behavior caused by a large number of patients with hospital abortion, hospital or life anecdotes, special patient cases, forwarding social hot topics and so on, in the hospital Weibo has issued a hospital's preferential content or special activities, the appropriate forwarding comments.

(3) Experts microblogging, we should treat ourselves as real experts, and more with micro-blogging user interaction. Since is an expert, that certainly will have the user to ask some disease question on the micro-blog, with the doctor's tone reply, and the micro-BO user close relations, understands how transforms the user.

(4) Make use of the relevant applications of Weibo, such as building micro-groups according to the characteristics of Weibo users, voting for an event, creating a micro-journal, and so on.

(5) Weibo should embody authenticity. An expert is impossible to spend all day on the internet to play Micro Bo, so in the update of the time this piece also has exquisite. Generally speaking, as far as possible after eight o'clock in the evening advisable.

3, the use of resources: the hospital official website, official blog, the official microblogging, experts and other micro-blog to promote the use of a combination.

Most hospitals have their own network platforms, for example, official websites, official blogs, official forums, etc., where the official microblogging and expert microblog should be displayed on all the platforms of the hospital; the expert Micro Hakata to the hospital microblog activity, the preferential content forwards the comment; The expert Weibo, the fan's question, may by the hospital micro Bleomycin answer, To bring the fans to the hospital microblog.

Well, how to do the private hospital Weibo marketing? Appeal is the author of the analysis of 3 points, interested friends can immediately go to practice, I hope to help you. In the Medical Industry Network marketing competition has reached a white-hot today, any previous approach has been used to the extreme, if you can find in the Micro-blog marketing breakthrough bottlenecks in a new way, that will receive what effect? Welcome to the medical industry micro-Bo marketing friends who are interested in the exchange. This article A5 the first! After the approval, you are welcome to reprint!http://www.ysem.cn