How to do microblogging marketing in the end how to do the opera

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More and more friends around the Internet to join the entrepreneurial Army, which a large part of the micro-Bo marketing machine guns, ready to be sent. We usually say, work to good things, prerequisite, but often for "things" "profit" wrong "device", so entrepreneurial also become uninteresting, no direction. So, there is nothing wrong with following the trend, the way is really important!

One, the current micro-BO marketing Type-What do you do is what kind of thing?

Weibo marketing, from the perspective of relying on the platform, is divided into:

• Public comprehensive form

L Self-specific form

1. The public comprehensive form, mainly relies on the third party communication platform above, for example, Sina Weibo, Tencent microblogging and so on, the spread of the audience types of diversity, marketing space, is with other aspects of micro-blog information interspersed parallel, the arrival of the transmission, the operation of the operational force, the frequency of information dissemination requirements are relatively high; Potential customers in the "forwarding", "comments" or even "attention" and other behavior occurs, can be captured, but such customers are not easy to manage, high wastage rate;

More suitable for the promotion of the primary product, and the product itself popular (for example, consumer goods such as clothing, cosmetics, maternal and infant supplies, etc.), on this basis, can be achieved through the use of micro-BO marketing program, there are many micro-BO marketing program outsourcing companies, such as micro-chih;

2. Self-specific form, mainly relying on the webmaster's own website or Enterprise's own website, for example, micro-BO, China Medical Micro-bo, such as the dissemination of the audience type vertical clear, marketing space, the topic of the relative concentration of the arrival of communication, because the target customers have been delineated, marketing information to reach the scope and efficiency are correspondingly improved; Potential customers will be able to capture, easily manage and develop into value customers when they log on to Weibo.

More suitable for the promotion of sustainable development of products, suitable for use already have stationmaster class, traditional portal website or Enterprise class website (for example, Stationmaster Forum class, doctor-Patient relation class, teaching class, enterprise internal management class etc.), and Stationmaster website has certain foundation or product itself specialization, on this foundation, The use of micro-blogging system tools to innovate and reform can be achieved, such as the diary dog microblogging system.

Second, the development of the perspective of micro-bo marketing-What do you want to do such a thing?

One sentence is appropriate to illustrate the problem, that is, "network promotion, heavy exposure, vertical promotion, heavy sales." There is an evolutionary process in all things, and so is Weibo marketing. The ultimate goal of entrepreneurship is to generate their own profit model, making money is the hard truth. Therefore, the public's micro-blogging publicity will transition to the independent marketing management model, or at the same time have a focus on the existence.

Three, exactly how to set up? How to act in an opera?—— what the hell are you going to do?

1. The public comprehensive form of micro-blog marketing method, is actually a cliché of the topic, here is not to repeat, for example, it is a public singing platform, you sing my debut, the audience Rob, customer relationship on the "drainage" more than "nourishing flow."

2. Self-specific microblogging marketing can be understood as an innovative interactive Community system, through the traditional existing Web site of the relationship flow, information flow, to dig cash flow, "drainage" Drive "Nourishing Flow", "nourishing the flow" reaction to "drainage", which can greatly improve the site user activity and participation degree. This will be a new singing platform, I only sing for you, you only listen to me, you dot I sing, I know what you hear.