How to do Network Alliance promotion to achieve the best bidding effect
Source: Internet
Author: User
KeywordsNET Alliance promotion bidding effect
Promotion is a virtuous circle, as long as the existence is reasonable, the existence of the network Union can make up for the lack of search, through the follow-up positioning method accurately tied fixed-point hit or visited the patients or netizens, and ultimately to promote the effect of transformation, patients and consumers, themselves from the Internet began to consult or find, itself is a process of eliminating self-doubt. Small head bidding software small sum up in the promotion of the Network Alliance and the construction process need to pay attention to matters:
1: The basic principle of the account structure of the network Union is that the structure is as thin as possible. The network AU's parameters will be more, in order to facilitate the late account data adjustment and statistics, the proposed account slicing the finer. For example, you can make a single build promotion group according to different needs and choose one. Be careful not to check or limit the budget of your account.
2: For the location of the budget ratio, 6:2:2, respectively, representing the keyword orientation, visit orientation, click Orientation, if 100 pieces of the budget, keywords accounted for 60, visit accounted for 20, the rest of the click-oriented, according to the account of the display data, keyword-oriented budget can be floating up and down
3: For the league's bid adjustment do not fluctuate, according to the 5% fluctuation ratio adjustment.
4: For keyword orientation, filter the search account consumption and display the first 500 words to submit, too many words, the system unresponsive, while the network AU account open slow.
5: Choose the interest orientation or media display environment, you can choose the relevant industries and interests, suggest the choice of interest portfolio or select industry, Baidu Alliance site is not all sites are consistent with product or disease type of directional, accurate flow, control budget.
6: Mesh Union materials, if they do not have art, it is best to let the consultant to help you do materials, their own materials, may be in line with their own aesthetic, but the public's aesthetic is not necessarily in line with: If you do not trust the consultant, you can, at least communicate with him about the
7: Keyword orientation, focus on the development of keywords, the need to upload a regular, because once the search in the account structure changes, will affect the keyword changes, the network alliance will not automatically adjust, need to manually add.
8: Keep in mind that all of the Net Alliance plan or promotion group to adjust, all need to be adjusted according to the data, to achieve targeted.
do a good job in the net, you can do not do the nets, missed opportunities, for a number of specific industries, the effectiveness of the league is a remarkable record, and the dialogue costs and conversion costs can be a wide range of reduction, especially in the medical and education industry, if the search has met the bottleneck of customers, you can try to do a network alliance, I'm sure he won't let you down.
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