How to do network marketing in enterprises

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National Industrial and commercial registration of 10.3 million households (excluding 31.3 million households), according to the current classification of small and medium-sized enterprises, small and medium-sized enterprises up to 10.231 million households, more than 99% of the total number of households. Network Marketing is more and more by small and medium-sized Enterprises, October 27, 2011, China Internet Network Information Center (CNNIC) in Beijing issued the "China Small and medium Enterprises Internet Application Status survey report (first half of 2011)" and "China SME Network Marketing Survey report (first half of 2011)", According to two reports, more than 80% of the SMEs surveyed use the Internet to work, and nearly half of the SMEs surveyed have independent websites or online stores, and nearly 30% of the small and medium-sized enterprises surveyed have advertised and marketed their investment in the Internet.

Such a huge enterprise group, is bound to roll up the waves on the Internet. Network Marketing is a long-term adherence to the process, the so-called market, in fact, is in the Internet, he is a virtual and real things. Virtual is because, he put aside the traditional marketing line of communication, the real existence, is because, he played is genuine, want to long-term survival, dishonesty the slightest hypocrisy. So, there is time today to tell you about my personal opinion of small and medium-sized enterprises how to do a reasonable and effective network marketing. The author of this article: Zhao

1. Build a website or borrow a website

In order to carry out network marketing on the Internet, you must have a position of their own, this position is the site, you can build your own, you can pay to buy, of course, you have relations, you can borrow from others. The purpose of the site is to have a place in the Internet, through the Web site will be a complete display of enterprise information in front of your users or customers, through communication to generate transactions, and thereby generate profits for the enterprise. Generally speaking, the enterprise website needs to include several main body parts, including: Introduction, product, news, message, order, communication tools (QQ, online consultation). Of course, there are also corporate web site cases, culture, alliances, cooperation, regional and so on. The station is for the convenience of users to find information, find products, through the station optimization, purchase products. Therefore, in the construction of the station, should be a good plan for the site of the column display.

2, product packaging, display

With the website, next is the product. I have seen a lot of corporate websites, is casually take a picture, put on the site on the finished. In fact, this is a very irresponsible approach. A good product presentation needs to include a clear or even magnified or 360-degree panoramic display effect presented to your customers. Second, it is necessary to have a detailed product introduction, and, in addition, the need for similar products (price, performance, a bit of shortcomings, etc.), and then, also need to have eye-catching purchase and suggestive words. Of course, if you want to be perfect, comments, turnover quantity, promotion and so on can have. PS: Why to say the product alone, because, the product is the core of enterprise survival, product display needs to highlight the core competitiveness of enterprise products.

3, grasp the precise user groups

I have been engaged in the Internet since the contact with a large and small number of enterprises, including the promotion of enterprises. Found a common problem. That is, enterprises in the promotion of the time, no user groups to do subdivision. Therefore, today I need to give a description of the user group subdivision, I hope that enterprises to pay attention to this.

For traditional marketing, we will do a certain market research (questionnaire, etc.) in the early stage of market, in order to investigate the local users of the products we are about to enter the market a demand and direction. If the people need large, and for the demand for production requirements, we can meet, including prices, performance and so on. So for now, products can be marketed in the region. Of course, competitors of similar products should be analyzed. So, in doing network marketing is the same. What kind of products do your users need? What is the price range? What are the main concerns of the users? Online concentration time? What is the demand for the brand? Wait a minute. We need to analyze and study, and then targeted to do the next promotion.

4, for a certain type of promotion, maximize the effect, rationalization

Promotion, for many newly-entered practitioners, may be simplified. Many people understand the promotion is the night and night post, go to the forum, mass mail, Mass QQ group, now can have more night and night to do outside the chain. How many people really have the effect? Therefore, my suggestion is: choose a suitable for your product promotion way, serious to do, will maximize his effect (volume, user precision), rationalization (meet different needs).

How to maximize, rationalize. such as email marketing:

(1) To collect the real valid email address

(2) for the age of the mail, hobbies, occupations, etc. do subdivision

(3) For different user groups, prepare different mail template scheme

(4) for the same promotional activities, prepare different speech or advertising language

(5) Select an appropriate time to send the message to him

(6) The content of the mail, you can properly insert some interactive environment, such as: reply to the message, you will get ...

(7) A variety of channels to integrate into the mail, such as: contact information, micro-blog, micro-letter, QQ, etc. (to meet different people through different ways to understand activities)

(8) Do statistical analysis, so that the next time to continue to carry out

Above, I just simple examples, have the interest to exchange can comment, leave contact way

5, customer service maintenance is to establish a long-term cooperation of the foundation

I have already mentioned that the network marketing play is the dishonesty, to long-term survival, the slightest hypocrisy. Therefore, customer maintenance work is a necessary process. Often communicate with customers, deal, not deal with the communication. Ask more about their needs, learn more about how they feel when they use the product, pay more attention to what they need, and what they need for the next version of the product. Listen to their opinion, they are the product manager of your next product.

6, Enterprise Network Marketing Other notes

(1) Activities: Regularly take out products to do activities, the activities must be true and reliable, remember, can not play virtual. The activity ends, must have the feedback, this activity succeeds or not, the user's reaction how.

(2) Data: The data here, including the entire Network marketing department of data, corporate monthly sales data, user feedback data, promotional data, and so on. Data is a signpost for promotion. He will tell you what to do next and where to put it.

(3) Expansion: Expansion includes: product development, channel development, marketing development and so on. Product expansion is to enable the product to meet more people's needs, channel expansion is to allow more people to understand products, marketing expansion is to enable enterprises to better survive and develop, and then form a brand.

(4) Logistics: The problem of logistics has frequently appeared in recent years, a good logistics, can build enterprises in the hearts of users of credit.

(5) Lien: The director of the collection of home, for the Enterprise services. Enterprises to survive, the need for cooperation and mutual win, enterprise Network Marketing is no exception. Try to work with the platform to generate benefits.

about how to carry out network marketing, today to talk so much, the reason is to read a man's article in the morning, mainly introduced how enterprises to get through the network marketing of the main pulse, its content for enterprises how to find the market? Where to find? What kind of market? See here, I can't help but ask this man, what is internet marketing a market? Or is he a market? Now there are a group of such people online, claiming to be experts, in fact, is a brick home. We write articles, so whether the article can help the reader, teach enterprises to do network marketing, in the end you taught them what? Is it a series of teachings? Or did they know the actual practice of online marketing? I'm going to tell you how to do marketing in this article. The article is not written in such detail. Interested can communicate with me more.

The author of this article: Zhao, original address: http://www.nanpingjie.net/thread-80-1-1.html reprint Please specify the source.