How to do network marketing in new station

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New station, in the process of dealing with this kind of customers, we find that customers always focus on how to make money, how to make money quickly, money spent out why no effect. In fact, these ideas are not reliable, the key is how do we respond to customers?

1, phased objectives are different

Different sites in different stages have different goals, for the new station, the biggest disadvantage is the brand awareness is relatively low, so in the early period will need to spend a part of the funds to build brand awareness, wake-up visitors two times search consciousness. Because for the customer base that doesn't know your brand, it's hard for them to trust your product at the outset, even if they find your site through search terms, and only at the stage of collecting information and comparing content, they will look at a lot of search results and they'll do lots of research, They are in the early stages of a search-and-buy cycle, with little chance of generating orders in the first place.

So at this point, we can't across the order as a measure of the success of search marketing. More should consider the quality of traffic, such as online stay time, PV, bounce rate and other factors, to analyze the flow of our imports are interested in our website or products, why interested, how to modify the design of the page or style to ensure a better user experience. Then, if the site Statistics tool can do it, analyze what the visitor will do after they leave for our site, or what keywords he'll search for and which sites to go to after that. Only by understanding the whole cycle of visitor purchase, can we get more quality flow.

2, Brand VS Sales

Brand and sales are the two main purposes of web search marketing. They must be coexistence, like a pair of scissors, less than one side; sales are bound to build on the brand or the user recognition of the basis of the degree; there are brands, no sales, no money. It's just that for the new station, most people are looking for sales at the outset, which is obviously incorrect. Ask, and competitors, or some very early in the market compared to the customers, our advantages in where? A product is better to sell, it is bound to experience the process of branding, and this process must be through the money to buy exposure, accumulated over time to build a brand to do. Not to say that the process of spending money, there must be no orders, but this stage we should first to build brands, to win more consumer attention, orders will be promoted with the promotion of brand awareness.

So from the keyword strategy, the new station must be put some such as competition goods words, accurate generic words, and some industry information words, other related long tail words, or can do some website alliance, from the side to expose their brand, slowly to attract some potential customers, this process is usually relatively long, This time we need some patience. Article first A5, reproduced please indicate Anxi Tieguanyin http://www.zuipin.cn/wulongcha/tieguanyin.html, respect for copyright!