How to Do network sales

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The economic crisis, most of the company's product sales and profits are rapidly falling, competition further intensified, enterprises must transform marketing strategies to adapt to economic environment, so that enterprises can continue to survive and develop. Therefore, network marketing can provide enterprises with network promotion, search engine marketing, such as a series of network integration marketing, the whole process to create a corporate network brand. So how to stand out in a big network. I think the following points can be used for reference.

(1) Analysis of competitor data. First, investigate how competitors are positioning their ads, not only to understand the competitor's home page of the relevant information, but also to understand the information on the subpage, and also do not ignore the logo ads and text links tracking research, the status of the sponsor and email address and other information. For some not-so-direct competitors, the website that provides interesting advertising models also needs to be understood and concerned.

(2) Determine the "hot spot" on the website. Put yourself in the position of a potential customer. Think about what is the most attractive place for your site? How much do you pay for these "hot spots"?

A good way to measure these "hot spots" is to look through the log files and see which pages get the most impression. Unless you can guarantee that the amount of money you pay can be given a number of impressions, most media buyers will not buy web ads (surprisingly, many sites do not provide this information).

(3) Determine your logo Advertising standards. Study your site to provide all possible logo advertising sizes/types. Generally speaking, the most commonly used logo advertising size (width x high, Unit pixel) is 468x60, 125x125, 234x60, 120X60, 88X31. In addition, if you do not want to let the site become dazzling, the use of static advertising is a more ideal solution.

(4) Study the feasibility of mailing list. At present, email sponsorship is a popular tool in the online advertising industry.

(5) Advertising pricing. Prices should be based on supply and demand conditions, some technology-oriented web sites because of the direct impact on the main target audience, advertising prices may be CPM100 dollars per dollar, and the public, the target audience of the site per CPM may only be 2 dollars.

Therefore, different sites for advertising pricing is very different, the main difference is: the environment or industry, the site brand awareness, as well as the practicality of advertising.

Provide customers with relevant information about the advertising, such as CPC (cost per click) or the actual operating costs of the advertising model, because the risk is small, for prospective advertisers attractive. In addition, different types of advertising models of the pricing model is also very different (such as text ads, logo ads and email ads differences).

(6) Provide the advertising package. Media buyers like the site to display all the ads, because it's hard for advertisers to figure out where all the ads are on the site. If all forms of advertising are concentrated in the form of packages, it will be of great appeal to customers.

(7) To allow third party advertising services. The site allows customers to use all of their own third-party advertising services is important, and the most common third-party advertising services are DoubleClick, Adknowledge, and AdForce.

If you want an important advertiser, you'd better keep an eye out for it. However, what I don't understand is that some of the biggest websites, such as AOL and Netscape, still don't allow any third-party advertising services.

(8) Processing of unsold advertising space. I see a statistic that 75% of online advertising space is idle and there are ways to avoid losing advertising revenue.

You can consider joining the advertising information network, which accounts for the bulk of your total advertising, selling your ads every month. The best way to do this is to investigate and compare advertising information extensively, based on the impact on your advertising revenue.

Note: If you visit a small number of sites, may rarely attract attention, advertising information network is generally preferred to sell "famous website" advertising space. If you do not choose an ad information network, you can also auction ads in the media auction sites, such as adauction.com and Adoutlet.com, which will sell your ads to the highest bidder, if there is the remaining advertising space, this is an excellent way.

(9) Pay close attention to tracking/optimization technology. Most large Web sites use ad-cycle software to control all advertisers. You need to provide a complete advertising service system that allows you to upload advertising patterns, set the start and end of an ad campaign, and provide a complete report to the customer at the month.

An important feature of this technology is the ability to optimize your activities, which differentiate between good and bad websites, and the results you make to improve your advertising activities are easily recognized by your users.

Advertising Service technology also allows you to calculate the cost of each impression or per click, and can also run rich media ads and track ad results. If you think of Internet advertising as an important business content, this kind of software is not less.

(10) Organizing sales force. You need a competent salesperson who knows both your site and your competitor's situation, and you need some online media tools that will help you get your business done. Therefore, it is important to clearly disclose your billing criteria and contact information in a prominent position. And don't forget any promotional opportunities under the Web, including everything from the toolbox to the T-shirts or even the sales people posted on the bumper. Listen to potential customers: What kind of ads are they looking for? What is the most interesting part of the site? What can promote the purchase? The voice of the customer is the best source of information to expand the revenue of advertising sales, help you to develop a basic network advertising sales strategy.

SOURCE Address: Http://www.9iplay.net Please indicate the source of the link form, otherwise please do not reprint.