How to do product Manager from web design

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After a period of experience, web designers the future development of their own space is always not very satisfied with the design in the IT industry is a partial technical career, the daily face of computer busy, earning is dead wages and overtime hard money, although seemingly iron rice bowl, but the future appreciation, raise the opportunity actually not much, in addition to the design department of the department manager , there seems to be no other way to develop. In fact, web designers do not have to completely adhere to the "design" two words, as long as in the industry constantly experience and accumulation, transformation Product Manager is a good road, which requires you to deepen the understanding of the product, network more extensive and master a certain marketing ability, to know, product Manager is a versatile!

Mastery of products is a prerequisite

The product manager's work is a line, product design planning, research and development, production, market momentum, sales and after-sale, are a product manager needs to follow up, and this line is the starting point of the product. In the Internet, a news page, a topic can make profits for the company, then they can be regarded as products. A web design should be a familiar one, because these things are created by your hand, you have the innate advantage of transformation a product manager, and before that, you need to be in the design process to deepen the understanding of the product, to have a unique insight and outstanding design talent, That way you can make a reasonable plan and mass production when you are a product manager, and not be consulted by a designer because you don't know the technical issues.

Understand customer needs better than other designers

Perhaps you will say, we are all web design, are very understanding of products, how can I do more attention? Indeed, if the Web page design to transition product managers, simply understand the product is not enough, you need more than your colleagues to understand the design needs, in customer service more and more kung fu. In many companies without AE, customers and designers directly communicate the design of the page or topic, this kind of show oneself, improve oneself opportunity is absolutely cannot miss, and this to your future transformation Product Manager also has the great benefit, can fully communicate with the customer, understands the market demand, can plan the reasonable product.

Learn some sales skills

Product Manager is definitely not in the rear of the pure managers, there is a need, you can apart, dajiang inside and outside to sell your products, you must have a certain ability to negotiate, and with the sales staff to complete the company channel development and maintenance of the goal, for the company to create profits. And your sales skills in the beginning may not be so comprehensive, you need to grasp the experience you have accumulated in the design, showing a comprehensive understanding of the product, the market control, in order to obtain customer recognition and delivery. Therefore, when doing web design, you need to continue to learn sales skills in order to be able to fully adapt to the position of the product manager.

Improve your perspective and look at the overall situation

As a product manager, the job content is a lot more complicated than the designers, you need to plan the product, make a budget in advance, and spend a lot of time convincing the product Director to support your marketing strategy or price strategy, assist Saler to sell the product, and manage the other team members to execute your strategy. You are standing at a height overlooking the overall situation, not as a designer just do your own page OK. So in the time of being a designer, you have to understand how many departments of the company's operating rules, capital status, a good grasp of the overall situation, in the company extensive network, so that you have enough ability to competent product manager position.

In fact, transition from web design to Product manager is a long and difficult road, however, as long as the web designer to open the field of vision, in the completion of the design work to understand the market environment, and their own business model, then you have the opportunity to be among the ranks of product managers, and before that, Need you to take every step on the ground.

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