How to do research on the characteristics of the target users?

Traditional enterprises to do the electrical business site, not only to determine the product after the end, the earlier is more important to the site's target user consumption model to do some research. Actually speaking here, our traditional enterprises in the operation of the Electronic business site, the study of the target user's consumption patterns and characteristics is essential, but also the most important work. I personally use this study as a target user snapshot, that is, to list the target user characteristics of the enterprise's products, including age, income, education level, office location, job nature, location, family population, consumption type, etc. This target user snapshot is actually a simple description of the most typical customer on your site. A5 Webmaster Network SEO team Huang that: only the user snapshot is very clear definition and understanding, in the website design and promotion, many need to make choices to solve the problem. As follows: The above is my analysis of a typical middle-aged white-collar, there is a better economic base, but not big boss. Of course, the general population has its own unique mode of thinking and shopping patterns, to persuade such people to buy, the strategy and channels adopted by the company will be completely different from the young people who just graduated from college. The enterprise can be defined according to its own people. The target user snapshot is built for each traditional corporate website, and you cannot expect the market research institute to have a ready-made report for you to use. Network marketers in traditional enterprises can only establish snapshot information and corresponding shopping characteristics through online market research, as well as their own observation of this particular population. Below A5 webmaster Net SEO team Huang Next door neighbor mainly, do a simple analysis and examples. My neighbor is a woman, is a typical mother of the first mom, about 30-40 years old, income medium, the current full-time housewife, consumption type mainly fashion. This target crowd with my close-up observation has the following characteristics: 1, advance planning details to go shopping or start online shopping, put the things you want to buy on a small piece of paper. And the planning process is quite democratic, not only ask his family's opinion also asked my opinion (because I do the website this piece, and I teach her online shopping!), will also ask the views of many friends and relatives, although the final decision or do their own, but Word-of-mouth communication has a very important role. Of course, if it is my own words I will rarely do this, personally feel a little trouble, but this is a regular user. 2, the store's choice my neighbour pays attention to see the website the popularity how (from the comment and buys the number of users to see), both online and offline is so. Go out to eat, never into the people less hotel (once we two families to eat together, found this phenomenon!) She thinks that less people means that the taste of food is certainly not good, the eyes of the masses are discerning, the electric business website is also so, first of all have to look lively. If the station is built for a long time, little sales, even if the praise is absolutely never considered. 3, the selection of goods my neighbor such people in the selection of goods for a long time to visit her house when she saw her in the selection of goods, select the time is very long, I was very surprised,Later, I told my daughter-in-law not to go shopping malls, shopping malls tired and thirsty also pick the dazzling. Therefore, it is recommended that the Electronic business site for the people of my neighborhood as soon as possible to provide detailed information. Do not be afraid of more products, more words, because they will spend time to study. 4, product consulting in the process of browsing the selection of products, my neighbors like to click on the site customer inquiries, my daughter-in-law is the same. Of course, I am not the same, I like their own research, and not the last resort I will not to the website customer Service consulting, the line is the same. Once I asked the neighbor a question: you ask the website customer service This product is good, they can say is not good? Suggest, some traditional enterprise website, no matter what type of product, must put the website customer chat system This piece well, and customer service personnel to the product to have a considerable degree of understanding. For customer service, not only to the glib, the most important is to have enough patience, can refer to the name of the shoe library site customers (both right and wrong, said their own fault!) 5, Impulse Purchase Although the plan is quite complete, but women still can not avoid the last impulse purchase, and each budget 100 yuan, buy time is more than 100 yuan of things. Suggestion: the electric merchant website wants to attract such people to buy more, must carefully study the website navigation system, the product cross link and the recommendation, promotes the sales skill and so on. To understand that this kind of people finally really buy something, often may not want to buy things in advance (can refer to beautiful said) 6, return to buy things, if my neighbor met not very satisfied with the product, she will be very serious to the other site customer service discussion, such as to explain the current problem or what needs to be improved, She usually chooses to return the goods directly. 7, communication and shopping before planning like to listen to other people's opinions or suggestions, my neighbors also like to give advice, especially when it is OK to find my daughter-in-law nagging. In fact, this is Word-of-mouth publicity, others free to help you promote products, but also good oh. 8, easy to get addicted to a lot of people in the Internet to buy products when addictive, including my neighbour is the same, offline shopping malls rarely stroll, now are mainly online shopping, whether clothes, shoes or computer tables, computer chairs, pots and pans, daily necessities, etc., will be purchased online. Write in the end: Network Marketing lists user snapshots, through the online survey and analysis of the target users online shopping characteristics, in the Web site design and promotion planning process, whenever the need to choose, consider your target users will like which choice, their choice is the enterprise choice. (Author: A5 Huang, A5 webmaster network SEO engineer, well-known network marketing practical experts focus on traditional enterprises to do micro-letter/qq:3870284)