How to do SEO crisis pr

Abstract: E-commerce is an invisible battlefield, no moment without the implied crisis. Electric business War, Hundred Regiment war and so on, by the electrical business planning a war at any time may erupt. In the hostile business competition, some regular businessmen lie in the gun,

E-commerce is an invisible battlefield, no moment without the implied crisis. Electric business War, Hundred Regiment war and so on, by the electrical business planning a war at any time may erupt. In the malicious business competition, some formal businesses lie in the gun, and sometimes the internal negligence of enterprises will also cause some negative news. In the face of business crisis, negative news, SEO PR is extremely important. So how to do a good job of SEO crisis PR? Below we combine the recent occurrence of the electrical business to analyze.

1, positive response, decisive treatment

In the negative news and business crisis, we should not be negative, to actively challenge. If it is on the Internet to attack the enterprise, the internal staff to maintain calm, do not advertise, click and Reprint. Click Reprint can increase the weight of the page, so that negative news on the front, more widely known. Soon before the Beijing-east "tomato Door", mister Privacy was burst, this is a crisis bar. Weibo because of widely reproduced and popular, and finally get the industry people know the "tomato door." Jing Dong CEO Liu as a client is very calm, in the event was fired up the first time to delete their own microblog.

2, cut off the negative news source

Negative news will certainly have an impact on the business, delete negative news is a must do, but more importantly, find the news source, contact the person who sent the negative news, negotiate with him to stop the negative attacks. If the man has no evidence in his hand, and is deliberately spread by malice, he can be prevented and stopped by legal weapons. Taobao store's bad comments, but also negative information, directly affect shop sales. Shopkeepers encounter this kind of situation generally by contacting the buyer to write the difference, communicate with them so that they change to praise, this is a crisis pr. But the network loophole and Taobao shopkeeper's weakness, breeding the professional evaluation division, Taobao shopkeepers are deeply hurt, many stores are due to the bad and closed the review. In the burst of professional assessment, Taobao immediately take measures, issued a policy bulletin, said in early July opened a bad shot report online green channel, launched a seller's rights and Interests protection "transaction security measures", a total of close to 45,000 malicious orders. Help Taobao shopkeepers solve the long-standing problem.

3, SEO optimization

Of course, for a variety of reasons, some negative news is that we can not delete, but we can through the SEO technology, improve the weight of their own website, and to the high weight of the site sent a quality link, so that Baidu search contains their own website or keywords of the Web page rankings, those with negative news pages will be squeezed to the back. This reduces the impact and the probability of being searched by the user.

4, issued a positive statement

In doing the above three points, we have to make action to maintain the corporate image. The event can be clarified through positive press releases and positive media statements. A few days ago, there are news that every day nearly million Taobao merchants closed down, a big reason is the rules of Taobao and the punishment policy on the store. After this news, Taobao public relations responsible person immediately come out to clarify, business success or failure itself there are many factors, and the punishment is not a big association, the rules and regulations punishment is only to better regulate this market. The issue of this statement, the reviewers stand in a more rational and objective view of the problem.

Involved in SEO PR technology There are many, suites limited, also do not say more. Look at what happened around us, focus on the industry events, especially the big business initiatives, we can learn more to deal with things in the strategy.