How to do SEO optimization in single page

Summary: As a webmaster you may often hear a sentence: content for the king. The King actually refers to the content of the user needs, for search engine optimization, any top page, first he must have some quality content. Of course, we don't

As a webmaster you may often hear a word: content is king. The "King" in fact refers to the content of the user needs, for search engine optimization, any top page, first he must have some quality content.

Of course here we do not want to talk about how to do the content well, but want to talk about how a single page in the page to do SEO optimization, but also to improve the user experience, so that users more easily accept your content.

1, the length of the page content

For search engine optimization, the ideal page content length can not be less than 250 words. Here we say 250 words refers to the actual content of the page, excluding the head of the page, sidebar and the bottom. which is pure content.

For a single Web page, 250 words is the minimum, if the page content can exceed 1000+ Word, then in search engines can get better rankings. Of course, some special pages are not necessarily 250 words so many.

For example, some e-commerce Web pages or blog pages. In this case, we will try to expand the content of the Web page, one of the simplest way is to add some fixed tag keyword or Web navigation link directory at the top of the content.

But this does not necessarily get a better ranking, because search engines generally ignore some fixed-position link information. So here we do a second optimization, which is to add some relevant text to the upper part of the link.

The relevant text here refers to the content of the information described in the Web page, the word is about 300 words, or at least more than twice times your meta content.

2, the content of the page to use the paragraph

The passage here is not only useful for search engines, but also for the user experience, which we already know is not less than 250 words in a single Web page, including the keyword links and descriptive content that you added before. Now we're going to segment the content, and the best segment is 3~4, but never less than that, like my habit is to divide the page content into 4 paragraphs at least.

3, the relevance of the content of the Web page

In general, each page will have a relevance theme, all the keywords are also around the topic, but sometimes we may need to use a number of topics in the Web page, such as referencing other descriptive text. In this case, the layout of the content requires the use of HTML tags such as <h2> and <h3>, the key point is that if some paragraph text is not related to the subject, it is best to put it in other tags, such as topic related content using <h2> to mark, The subject-independent paragraphs are marked with <h3> or <h4>.

Of course, if your content is closely related to the topic, then you just need to use <p>.

4, keyword density

This topic has been discussed many times, and the generally acceptable density is 2%~5%. There is at least one keyword in the title, and we assume that all your pages are just one keyword. If you are doing 2 or more keywords, then the title of the article best also appear only one of the best.

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