How to do SEO training will be SEO in the most popular way to show to others?

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Many people do not understand what is SEO, if you are a SEO professionals, the ranking research has many years of research, how do you put your own ideas, and your understanding of the search engine to express to others? This article is to tell the real events, but also the author personally experienced things, in this article, the author will sum up experience to share, About SEO training need to pay attention to the skills and other related content.

The author of these days has been courses for others to do training, SEO this discipline can not as a science to impart,

SEO more things are experience, actual combat operations, and theoretical knowledge accounted for 20% is already the sky, so in doing SEO training when I suggest more time to think about the actual combat ideas.

PPT

The author is not very recommended in the training of SEO when the presentation of the PPT, if the simple introduction of SEO, as well as data salon class can be used to show the PPT, and then the specific PPT can be made like SEO optimization curve, and search engine marketing the powerful relationship between the data body, Do not put the basic knowledge of SEO theory on the ppt, easy to let people feel that they are learning a science class, and very rigorous to make notes. Forget to think. So when teaching basic SEO knowledge, do not recommend the production of PPT.

Training specific Process

At the beginning of the author to introduce the students SEO what can be used to do, the author of a "computer repair workers" example, the author said that their own computer repair, in Fuzhou Local have better repair technology, but the recent business is relatively small, hope to pull more customers, to repair 10 PCs a day.

So I opened Baidu, search "Fuzhou Computer Repair" page, let them see these pages, the author more in-depth introduction, said: "If this is the first site, is introduced the author's own website, you said someone will find me to repair the computer?", the students must answer yes, Because they also often do such a thing, think search engine search results in the first comparison of the credibility of the ranking.

Then the author more clearly told everyone: "SEO is actually your own site ranking to the relevant keywords first technology." The author of this exposition, so that we understand more precisely the idea of SEO is used to do what, how to create their own business value.

Then I asked a question: "SEO since so make money, then you want to learn." The students passed the introduction just now. Have a deep understanding of what SEO is used to do, in their brains will be SEO in the "money" to draw an equal sign, of course, make money things everyone want to learn, so their answer is consistent, can't wait to know the application principle of this technology, if said this step to do, your SEO training course on the success of half, Congratulations you have succeeded in provoking the interest of the students.

SEO Training 3 Elements

Lectures = lectures, which I hope you understand, the only purpose of speech and lectures is to convey information to others, to allow others to recognize your thoughts, your thoughts. To learn your thoughts.

1. Content is not important, intonation is the most important

Do you listen to the song when you pay more attention to melody or more attention to lyrics? Most people like to listen to English songs, but they do not understand English, but simply like the melody, so the speech skills accounted for the first is the tone of speech, as well as their feelings of infection, this author in the course of doing SEO to believe this , when it comes to SEO and outside the chain of skills, the author deliberately in the form of humor will be linked to the presidential election, the students to the external chain interest.

2. Data represents everything

To tell you the truth, the author is very reluctant to show the data to others, the 1th is the author math is not very good, the 2nd is in the projector arithmetic, many people can not see the data (in the back of the person), but this is also a routine, the author in the show to students PPC bidding rankings, carried out on the "left-carnitine" cost analysis, The market 200 yuan of a box of left-carnitine was the author said that the cost of 3 dollars, more students are shocked, and only a small number of students think deeply about this phenomenon, because the domestic PPC auction rankings are widespread corruption, so to the data is a very sensible and intuitive way.

3. Interaction is greater than imparting

In my second class, I talked to you about the common CPC,CPA,CPV,CPM profit model, and asked everyone: "What kind of projects do you think will get paid on the internet now?" They responded positively, said that businesses to advertise there, said to do Taobao also have, said to do Pay-per-click also have, many ideas, and then the author of these students to put forward the profit model nesting, in the shortest possible time to explain the last C of the CPC is click, is the meaning of clicks, Let them understand that CPC is a profit-making model for Pay-per-click advertising. So in terms of professional terminology transmission, I suggest more interactive form to deepen the impression of students.

Unexpected events

1. Network issues

In your enthusiastic open search engine can not wait to explain the search engine bidding rankings, suddenly found that the network ventilation, how to solve? The author in the lecture when the first time is a panic, leading to the first training effect is not very good, so the author in summing up the failure experience, and then appeared such a problem ( The network of our school is very unstable), in the case of network break the author uses the form of data display to express PPC bidding knowledge, although not open search engine page, but can also use Ps,windows drawing board form to simulate the page, should not a silent to cover up the network problem, This is a fatal flaw in the students ' interest in learning, and also a key point that I want to tell you.

2. Power off

In the case of power failure, I suggest that the lecturer do a good job in advance plan, because the author training places have WordPad, there is also a blackboard, so the power outage problem is not a problem, in the case of power outages even if your laptop can be, but in the absence of a projector can use the computer data to sketch on the blackboard, After the power to solve the problem can continue to talk about, in fact, this and network problems is a truth, the same, the solution must be foreseen in advance, if the suspension, which is a shock to students to learn confidence.

Concluding

The author is not a good old teacher, I like everyone, is also a student, I hope everyone in the future to share this road will pay more attention to the teaching skills, as well as the sharing of some of the courseware plan, the author found that there is no online SEO training skills of the article, but also hope this article can give you some help Thank you!

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