How to do social marketing well? Social dividend

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August 24, 27773it crowdsourcing service platform (micro-public number: zhongbao27773) Invited "social dividend" author Xu Zhibin teacher, in Beijing Haidian Zhongguancun left bank commune (Yan Yuan Hui). Organized offline sharing activities:

27773it Crowdsourcing Service Platform founder Zhang Haibo, first of all, please introduce yourself to the site. Let us know better.

Next, Mr. Xu was enthusiastic and talkative, sharing social theory. The following is the summary of activities, the teacher Xu explained how to do a good job in social marketing?

1, the past accounting advertising effect, to thousands of people to measure the cost of transmission. To the mass of users. I visited the main media, media, several outsourced services companies, public relations companies to the Navy.

2, micro-trust circle, Yimushihang. Minutes is also a luxury unit of measurement. Social units of measurement are measured in strips.

There was a big chunk of time in the past. Now there is a lot of time to waste. I recommend you to see the book "Cognition and You".

3, in fact, because of all the people, a lot of controllable, human interaction has been the unit of measurement has been beaten.

4, the past is a large platform, large organization, large structure.

5, the social age, the definition is the thing that must be done. But defining your users is not a good one in your social life. You don't know who he is?

6, what is the use of cheap entertainment? In fact, it is a waste of time, we still have time to waste.

7, micro-trust friends Circle, you will Yimushihang. To occupy more than 2-3 hours. In the meantime, there are countless definitions.

8, your friends have a waste of demands, demand. So, how do you account for his time?

9, in social times, how much desire do you have to open a public account? How would you look at the news and see the information?

10, research three streams: information flow, capital flow, logistics.

11, information manufacturing, information delivery.

12, because of the little things that discuss your whole.

13, the relationship chain, the status of the big funnel!

14, now, five km living network. has risen very quickly. For example, take a taxi, before in the vicinity around, now start by dropping a taxi, as long as the button, the car automatically.

15, thinking, what did you do when you shared it?

16, we have been wasting, no cost of waste.

17, in the past advertising spread to look at the cost of conversion of thousands of people. Now, highly efficient, very efficient, very high.

Both of these questions are an answer! What do we do? To build a sharing system, synchronize. Let users actively share the initiative.

Who's going to share? To find your large node users, if not, why do you listen to your recommendation?

18, information manufacturing, one is fun, one is easy to use.

19, the natural flow of information is very valuable. Useful is profit. List of public accounts.

20, function and service, broken and cracked.

21, demand is happening anytime, anywhere. Give me five minutes to focus. Break my function and provide it in a fragmented way.

22, Connection point. Full of ritual sense.

23, the flow of information has changed rapidly, becoming as buoyant as haze. Go anywhere. Look at this thing very well, send a red envelope. Send a red envelope and become a good connection point. Information set application, service set information. Take what you want to carry.

24, endorsed by trust, if not heard before this thing, will not come to this occasion.

25, weak relationship, how to build it?

26, buy Millet mobile phone, you have money, I have mobile phone. Just sell it to him! However, no such, you need to buy first F code, and, F code issued after five seconds No. A sense of behavioral participation. Build the connection point. Contact point. The traditional way is very suitable.

27, continuous and effective sharing. Often see this kind of news, boring time. Onlookers.

28, interested users. Want to Indosasa point. He's not what I'm doing, it's the system that's doing it automatically. The message becomes the entrance to the advertisement. The account number is a connection point. User expansion will also be solved. When you go to pull him, it's easy to pull.

29, now a little bit of praise, forwarding things fewer and less. Unintentional things. A huge amount of waste helps you to emerge. What no longer appears is worthless. Waste time and gain.

30, I think since the media has just started, since the media is not to write a manuscript.

Communication links:

31. Q: How does socializing combine with electricity quotient?

A: Electricity quotient, how to combine socially? Acquaintances applied. Electricity dealers cannot. User and customer reengineering, mining new things. Construction of a system, is also in a large number of contact with the electric business case, application. The first defines its own state. Beauty says, define yourself: 18-25 years old. Connection points, electrical quotient, all connections are bad. I bought this why to share, will not be scolded! Social cleanliness. Cleanliness will prevail. What happens when you're done sharing?

We are also looking for connection point, I this book, timeline hair, why click Can not buy. The solution provided by the platform should be provided for everyone. To do countless temptations, try to finish, just know how? It doesn't matter, there is no cost.

Add a person, there are two purposes, cooperative Alliance. Information overload, a mass of meaningless information. Occasionally look.

32, ask: Can you manage to Lo Zhenyu effect?

Lo Zhenyu only invests, does not operate. I am willing to answer the question, we are not a class of people, I do not give you answer questions.

I'll let you pay for the relationship. No way to operate, you must let users operate themselves.

I sell mooncakes today, I do not let you pay, let yourself into a friend circle, through the spare tire, let others for your money. You share to help me build connection points. and the probability of others taking it. Numerous operational activities.

I want to do activities, the user said, it is not my activities, it is your own activities.

Mass waste, do not do it yourself, let others do. The things that our big company deploys, all useless. Invest only, do not operate. Hurry up!

Something with high potential energy.

The truth is clear, do some examples!

Rongchang e is a waste of time. Plug it in a little bit. Little brother to the door. Finished washing, sent to the house.

Most things, move the PC end to the public number. does not form a connection point.

Collect it, next time look, this thing is very useful.

As far as present in front of others, see him, click on him. It's easy to see where his earnings are. He understood him,

He touched the point that he did, and he was the most efficient way.

33, ask: Why the millet mobile phone so troublesome to buy?

The user is best step, but cannot realize on the PC side, the Homepage Channel page final page. Traditional PR is not a way to achieve. Through contacts, investors invest in the field of articles. Subdivision of the contact point. Buy before purchase, unlimited subdivision.

Bought a lot of big contact points. He is not in a hurry to see if you are immediately high potential energy!

High potential energy cooperation, not the expense of cooperation.

Do not use the official name to do the activity. Create creativity and share the cost of consumption.

100 numbers explain unclear, more words are not clear.

34, ask: Friends Circle brush ads have effect!

Answer: no effect. If you do not believe, you can ask their data. There is a strange phenomenon, things can not send out, sell on sale, will be better.

To find your willing large node, trust endorsement, consider how to build a sharing system. There is no cost of mass waste, there is always wasted success. Establish self-help incentive qualification.

You find that a lot of brain-mutilation games are very successful, like a neuro-cat, why do you share? The more wasted the more valuable (the article is the offline share of the summary, if there is a mistake to remember, please correct me!).

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