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Every webmaster knows the best of the chain construction is to use the Anchor text link, but now a lot of web site forum on the anchor text link has certain restrictions, not the word limit is the level of restrictions, or is a complete limit. As is now the search to ask, was formerly a webmaster to do anchor text outside the chain of heaven, but now all use the jump set, so that the quality of the link drop. I think that the value of the anchor text should be such, from point A to point B without any jumps, restrictions, forwarding interval, such anchor text outside the chain is the most valuable. So what do we do when we do anchor text setup, standing outside the station? Today I would like to discuss with you.
One, the station anchor text setting
Baidu Encyclopedia through the use of the optimization of the rankings to achieve the ultimate in the case, so that a lot of webmaster in the station to optimize, are beginning to reference Baidu Encyclopedia of the station optimization method. Baidu Encyclopedia of the site optimized to do the best non-anchor text within the chain, almost all of the entries will have a certain amount of anchor text within the chain, and these internal chain can make their spiders crawl more smooth, but also conducive to user experience, more conducive to sticking users. Webmaster do optimization is not to allow users to stay on the site a little longer? Is that to improve the user experience in the site? And the inner chain is for the user experience and live.
Let's say rank first. We all know that in the optimization rankings, the inner chain is an essential factor, and the inside of the chain is mainly through the Set anchor text keyword, and then add hyperlinks, connect it to the relevant pages, so that users can browse to other pages related to content when the anchor text within the chain to jump. Reasonable within the chain can quickly improve the site rankings, this is an indisputable fact. Besides the user experience, inside the chain in fact more is not to serve the spider crawling, but the user experience, just like Baidu Encyclopedia each entry when the keyword associated with other entries, it will add a link, through this keyword as the chain of anchor text to jump to the relevant entries. This allows the user to access more pages, so that the search leads to the site's user experience is very good.
There is also a point, for the station anchor text settings, in fact, if the setting is reasonable, for the rankings and user experience are very good, reasonable within the chain more easily let the site's overall weight distribution uniformity, and more conducive to optimizing the long tail keyword. We all know that long tail keywords are optimized mainly through content pages, and the inner chain is mainly concentrated in the content page, and generally used in the chain anchor text is the site's long tail keyword, it can be said that the anchor text is the long tail keyword, the station's long tail keyword is the anchor text inside the chain. Therefore, do a good job in the station anchor text set, its one not deliberately and for it. Second, do not stack. Its three to stand in the user experience angle to set. Its four-anchor text needs to be diversified. Its five anchor text points to a page with dependencies.
Second, the station outside the anchor text setting
For the use of anchor text outside the site is actually used in the chain construction, the general outside the chain is mainly three forms, one is a plain text link, this author does not know for the ranking has no use, but one thing is to be sure that can increase the number of Baidu related domain. The second is a link with the jump, this link said useful also useful, said no use is useless, for users to visit the site is useful, but for the increase of the site outside the chain is useless, because the link with the jump can not pass the weight. The third is the anchor text link, this is the webmaster do outside the chain construction of the most favorite outside the chain form. So what should we do when we do the anchor text setup?
1, Anchor text keyword diversification. In the same station as the anchor text settings, the station outside anchor text also needs to use a variety of keywords. After all, a website can not only do a keyword it. And too single outside the chain anchor text is not conducive to site rankings. For example, a site to do site construction type of website, then the site to optimize the keyword is not just the site construction of this keyword, there may be site optimization, web design, network construction station, build station, and so on, and we do outside the chain anchor text should not only use the site construction of this keyword, The keyword should be used in the Web site, to ensure that the site will not be because the chain anchor text too simple and lead to optimization ah.
2, anchor text as far as possible not to split the keyword use. A lot of stationmaster is doing outside chain anchor text, all like the site's keywords to use, such as SEO forum this keyword, is a whole keyword, but like to split him into SEO, forum two keywords as anchor text Use, thought this can achieve anchor text keyword diversification. In fact, this split out the key words for optimization SEO forum this keyword little help.
3, anchor text point to the page has relevance. In the construction of anchor text outside the chain, first of all need to ensure that the anchor text and pointed to the page has relevance, such as the anchor text used by the key words is breast, then point to the page is naturally related to breast enhancement, rather than weight loss drugs and so on.
4, anchor text points to the diversity of the page. According to the author observed that most of the webmaster in the construction of anchor text outside the chain, all the points are home page, such as site optimization breast Slimming Tea This keyword, whether the use of breast tea or slimming tea as a chain anchor text, are all pointing to the home page, and the site column clearly has the two key words related to the column does not point to, This makes it easy for search engines to be optimized for rankings, not for user experience.
On the current SEO optimization, only rely on the outside to do outside the chain construction has been unable to quickly obtain both efficient and stable rankings, not to say that the site rankings no longer rely on the chain, but now the SEO optimization more focus on both internal and external integration, do a good job of optimization outside the station also need to do a good job in the station This article is about here, by JSP graduation design http://www.bycxlw.com exclusive feeds, reprint please specify, thank you!