How to do the Daily network promotion effect analysis?

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How to do the Daily network promotion effect analysis?

We do network promotion personnel, need to daily network promotion effect analysis, including every day to do their own things, record, summary, statistics. Finally, the analysis report is formed to reflect the effectiveness of the daily network promotion. And according to this form a set of management system. This has the convenience of our daily work arrangement. It also facilitates the timely detection and correction of problems. How do you record, summarize, and count? What kind of analysis report compare make enterprise or management person easy to understand? How to do well the analysis of the effect of daily network popularization? The following one by one explains this.

I. Daily records, summary, statistical arrangements:

1. In-station promotion and maintenance

1.1 Site Updates content address, title, want to optimize what keyword, release date need to record, form form. For major news, high originality, special editorial content needs to be labeled,

1.2 Establishment of the site information base: For the content of the website published classification, the best points are more detailed. For example, the most frequently updated release of an enterprise website is that company activities (such as leadership, customer visits, public activities, etc.), advertising information (companies to participate in exhibitions, interviews, etc.) product-related information (such as industry information, technical literature, application areas, engineering performance, etc.), retain the original manuscript and pictures. The benefits of doing so can prevent Internet connections and images from being invalidated. Also for the future promotion of brand activities, providing a wealth of information resources.

1.3 Links in the station, regular statistics, check its effectiveness. Some companies are very strict with this. For example, industry PR, snapshots, weights, rankings and other requirements.

1.4 Do a good job of Web site statistics, the general site of the background with some simple statistical tools. But we have to have more than one kind of station analysis tool, these are more accurate. We will analyze the daily amount of visits, source search terms, Access time, website bounce rate, etc. The source vocabulary, according to the collation, to form a better database of keywords.

Then we can according to the database within a week simple comparison under Baidu's Drop-down, bottom menu to compare. See what important words do not appear in the database and make 2 sub additions.

In addition, in the network marketing, the bounce rate is a very important concept in the process of network retreat, it mainly reflects the popularity of the page and whether the user's problem is solved. A higher rate of jump out of the site to promote the user's needs or not to attract the user's bright spot, as long as the user chose to leave, the site clicks on the amount of no guarantee. So we need to understand it, and then according to this to adjust the structure of the site, content, increase the user experience degree.

Here, I recommend the use of Baidu Business Bridge, because our home site has in the bidding, it is a powerful customer service tool, it can complete the customer from the search term to visit the site to end the entire process of monitoring. You can get a sense of how much time he's browsing through your pages. You can generate a series of intuitive data information by whether you come to the target page or not. In addition, the Shangchao function is not only here. It includes new features for online phone callback. There is a lot of help in telephone volume statistics.

1.5 site key keywords ranking, including the situation, time, outside the chain situation needs to record. Of course, can be obtained by webmaster tools. But what is worth analyzing is that when our key keywords are ranked first. We must record at that time our various data, the homepage picture needs to save. The density and distribution of the keywords are analyzed.

2. Outside the station promotion and maintenance

2.1 The establishment of an external information base includes:

2.1.1. Website Information Collection Library

2.1.2 Quality platform resource pool, including forum, business-to-business platform, blog, etc. including login name and password classification (its account cannot use a username)

2.1.3 Daily outside the chain information base is established (the station outside the soft Wen should not copy station news to publish, this will have the opposite effect), and records the connection after the publication completes. For the quality of the outer chain must be labeled. These are the focus of maintenance outside the station.

Finally, we will release the new connection every day, unified submitted to the Baidu collection port. Ensure the fastest collection. And in the next week, two weeks, check the recorded situation. And the introduction is based on this. For some platforms released a lot, always not included. We are determined to be expelled.

On the Daily Record of network promotion, summary, statistics, although more cumbersome, once the habit of forming a system, for your future work development, is very helpful. When we do these things, but also another kind of thinking about their own work, after all, there are ideas, work can be effective. These results are usually made by companies or executives. Many managers, just look at the search keyword, the first page can see the site. But some words are really hard to do. Often pay a lot of effort, can not see the first page of words. This is a lot of network promotion injury. In fact, does not necessarily do not the first page, we pay is worthless. The brand keyword Baidu collects the quantity, the media propagates the quantity, the forum propagates the quantity: participates in the user number (the reply amount/the vote quantity and so on), the activity participation Quantity: The telephone consultation quantity these facts and figures are the standard which evaluates our work.

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