How to do the grassroots stationmaster in the era of supremacy

In China's Internet more than 10 years of development, not only Google, Yahoo, AOL, EBay, Amazon, MSN and other foreign internet giants left the footprints of the halberd, but also such as Tencent, Baidu, Alibaba, Sina, Sohu, NetEase and other local internet Beikewen ups and downs. There are not only the dazzling halo of the digital heroes, such as Charles Zhang, Li, MA, and Jack, but also the hard work and devotion of millions of small and medium-sized grassroots stationmaster.

Tencent has not yet started, Baidu has not registered, small and medium-sized grassroots webmaster Once is China's internet industry can not be ignored the force, the total flow of personal web site almost accounted for the entire Chinese Internet traffic One-third, a large number of similar huajun, xingping, Shengdong East, Yiu Jingbo, Li, Cai and other grassroots webmaster, Eventually the Internet industry in China occupies a place. But after 10 years of development, overall, grassroots personal webmaster's golden Age has passed.

According to the third party survey issued by the "2010 China Internet Webmaster Survival and Development status White paper" shows that the webmaster survival environment is worrying, there are 42.2% of stationmaster has no income, monthly income does not exceed 2500 yuan stationmaster proportion from 2009 60% growth to 80.5%,58% The Chinese stationmaster monthly income is below 500 yuan, the network advertisement is still stationmaster profit main mode.

"Master of the King" Cai also said: "Personal webmaster of the Times, in my first time to do webmaster General Assembly time is over." This is not to say that there will be no webmaster after China, but that today the individual again to do a website and do a national famous, there are tens of millions of of users are not likely. ”

It should be said that the domestic Internet has entered to Baidu, Tencent, Alibaba-led platform of the era of competition, the survival of millions of grassroots webmaster is deteriorating, they are in the fierce competition between giants struggling to survive. It is "its Xing also Bo Yan, its death also suddenly Yan"! At present, the Internet's eyeballs and traffic is basically Baidu, Tencent, Sina, Alibaba and other giants carved up, advertising Alliance Market is also continuing to be in a state of chaos, repeatedly deducted and crisis grassroots webmaster survival, copyright protection and the strengthening of the Internet supervision, but also to the grassroots webmaster on thin ice, and even the media has written that "Stationmaster has died", For small and medium-sized grassroots stationmaster, the foreground really so dim? What is the outlet for small and medium websites?

At the 2011 Baidu Alliance Summit, Li put forward for personal webmaster, three opportunities can not be missed-the middle page, the picture for the new form of content and third-party applications. In the author's opinion, the future of small and medium-sized personal web sites should focus on localization, vertical, community, E-commerce, Third-party applications and the new application of value-added capture.

First, localization + vertical, open up the battlefield outside the giant territory, seek blue ocean.

Personal sites should be oriented to localized markets, focus on the regional market life, consumption, service, information, entertainment and other vertical segmentation, not with the Internet giant direct business conflict, so that its own value, resources, including its own web site data value through Third-party services to get a deeper excavation and release, For example, in the platform construction, can use the phpwind and so on mature third party suite to carry on the fast completion, thus better reduces the operating cost.

Second, the Community + E-commerce model.

Small and Medium-sized regional personal website with its own specialization and industry advantages, effectively promote the Community + E-commerce operation mode. According to CNNIC report, more than 40% of the forum (BBS) users have purchased items online, accounting for 12.5% of all internet users, to reach half of the online shopping crowd. and Phpwind real-name certification from the "mobile phone number", "Alipay account" and "Site custom Documents" and other dimensions of the community to accurately describe and locate users, for small and medium Web site Community + E-commerce mode of operation provides a foundation.

At present, the use of Community e-commerce wave to achieve profitability of the small and medium-sized site cases abound, for example, Xiamen small fish net, Changzhou Dragon Lane, Beijing 55BBS, Shanghai Fence Network, and so on, they have become local users to obtain information, life and entertainment, interactive communication carrier, and in E-commerce marketing has made a useful attempt, This is worth learning from.

Third, participate in the development of third-party applications.

Open and sharing is the future trend of the Internet, the rapid development of WEB2.0 and mobile Internet, but also derived the huge demand of netizens for the multiple application services, even the internet giants like Tencent, Sina and Baidu are increasingly feeling that they cannot meet the demand of long tail alone. In 2010, such as Renren, happy Net, Tencent, Baidu, Shanda, Sina and other open platform, open to welcome the third party application developers. For the majority of webmaster, with rich experience in the Internet and the user's deep grasp of the needs and insights, in this regard will be promising.

Its four, relying on micro-bo, SNS and other networks of new applications for value-added capture.

The face of SNS, microblogging and other social networks of new applications in endlessly. If the owners can combine their advantages and good use, will be able to play an unexpected effect. For example, Phpwind 8.5 version of the topic function based on new, in the "station micro-bo" content aggregation made a more extensive and in-depth excavation, for small and medium-sized sites of micro-blogging value-added capture provides an opportunity. It is reported that "Master of the King" Cai wins, it is by virtue of Sina Weibo on the more than 20 million of fans, realize the dream of the day into the fight gold.

Opportunities are important, but opportunities are always in favor of those who are prepared. Individual small and medium sites to be transformed into a precise e-commerce site, to attract users of third-party applications, grass-roots webmaster should not only have enough enthusiasm and patience, but also in technology, operations, creativity and so on to constantly improve themselves, and learn to use such as phpwind8.5 and other new software constantly improve their own website. In short, the author believes that the development of the Internet is like a wave of sand, grass-roots owners to survive and development will have to recount, eventually, only those truly valuable sites can grow and develop.

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