How to do the keyword needs analysis and site layout?

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Construction station, a layman looks very technical content of the word, in the webmaster Circle can be said will do, free CMS upload to FTP click Next next to fill out the database login can be a good search engine station, may be a lot of people will retreat. The station that is advantageous to search engine may involve digging keywords, website layout, requirement analysis, detail perfecting and so on. So this article introduces the establishment of a search engine for the core of the site, that is the keyword requirements analysis and site layout. The introduction of these two points, but also because the horse and "car" did not protect good handsome, there is no use. Other aspects do well, the site's core is not as good as not ranked.

How to analyze keyword requirements

If you know your website industry, then I believe you can rely on their own thinking to think out the needs of the key words, try to let everyone think about the same, the keyword "samsung mobile phone" can be clearly perceived to 1-3 requirements, such as: pictures, prices, price, model, etc., so similar to their very understanding of the word, Then I suggest you think more, such data is very accurate, of course, there are some key words we can not imagine the demand, then try to use data to tell you, the following several data can be used as a reference.

Dropdown box Data

When we use a certain search engine, input keywords will find the search engine appears corresponding Drop-down box, and search engine Drop-down box is based on the user's search volume to show, such as: When most users search Samsung mobile phones, and then search Samsung mobile phone prices, then the dropdown box will show the Samsung mobile phone quotes, Samsung mobile phone prices and other keywords, so we can use the form of a drop-down box to determine what the needs of a word. Of course, some of the key words may be done by artificially brush Baidu Drop-down box, it is recommended to use a variety of search engine analysis to determine accurate data.

Third-party tool data

I have used webmaster keyword mining tools very much, because I have been very concerned about the keyword analysis of this point, personally think the best or no more than Baidu client (note: Baidu clients need to join Baidu to promote can be free to use). When we search for a main keyword, its software will show many long tail keywords, the principle of its tool is to crawl Baidu search results page of the site keyword as long tail keyword, and the results page site is to meet the user needs of the site, so the keyword positioning is very accurate, At the same time, this tool also analyzes the peer site keyword requirements, if not the use of friends, you can also try the word-chasing assistant to do keyword needs analysis.

How to make a Web page layout

When we search for a certain industry words, do not know whether we have found that the portal is ranked by most of the top, when we search for local +seo, will find that the majority of the blog ranked top. The answer is very simple, the portal station than the enterprise more easily meet the demand, local blog update SEO tutorial, local Enterprises Update SEO ads, that natural blog ranking easy to rely on the front.

Pacific Layout Case

We continue to search the word "Samsung mobile phone", into the Pacific website, its website title: Samsung Mobile Phone Latest Quote _ The latest Samsung mobile phone "latest quote Daquan." Keywords to meet the demand for quotations. From the Pacific content we will find that you can choose Samsung mobile phone price, network, system, size, resolution and so on. At the same time can be found at the bottom of Samsung mobile phone model parameters, prices and pictures, you can say that search "Samsung mobile phone" dropdown box of all the needs are met. At the same time we can see the choice of other products, dealer contact, mobile phone-related product selection, Mobile information, Samsung mobile phone rankings and contrast functions, these are not part of the demand, but with the keyword "Samsung mobile phone" is closely related, we can put them as "added value", As a keyword site very many times, the competition is very large, then we meet the keyword requirements, but also need to add additional value of the layout to improve the experience of the site.

Summary: From the layout of the case, we can analyze that, the layout of the site is based on the needs of the Industry keyword layout, and not just a business station model can be suitable for any one enterprise, I can not introduce to you, how the site layout should be done, because the industry is not the same layout also have different, in summary, to see the needs do layout analysis. Here are some common misconceptions about how programmers do layouts.

1. Big Picture of home page

Not any website is fit to do a big figure flash occupies the first screen position, because many industries are not mainly graphics and text, so the picture is not the biggest demand, such as local +seo such words, search for the most users of this type of word for learning seo, so big picture proposal for SEO related tutorials and articles. When we search the keyword "SEO", we will find that I have to self-study network layout done very well, click to enter, we will find the site to do very well. The main screen shows the SEO course from the first chapter to the end. To meet the SEO training, SEO tutorial The greatest demand, even if their site in the pseudo static, nofollow and other details do not in place, but still can be ranked by the front.

2, the majority of advertising

Everyone's corporate web site must be done, the first screen is a big picture, the second is a successful case, the third screen is the customer evaluation, the fourth screen is related information, from beginning to end is all advertising, nature will not be liked, users do not like nature will not get a good ranking.

3. Dry goods at the bottom

Many sites have to provide dry goods, but dry goods is not obvious, after all, a website wants to make money, so the ads occupy the first place, dry goods at the bottom. Many people enter the site and found that the first screen did not he want to directly shut off, so there are dry goods, absolutely to put on the first screen, but also the head bar recommended.

Summary: I can not write everyone's site should be how to layout, because the industry is not the same demand, picture station The biggest demand is the picture, and tutorial station The biggest demand is video, blog The biggest demand is the article.