How to do the Marketing enterprise website?

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Traditional network companies make many websites that are not used or used by small and medium-sized enterprises. The reason is that they do not stand in the marketing perspective to produce corporate web sites, resulting in the production of the site is not a marketing-oriented site, that is, can not directly bring business to enterprises.

Then how to create a marketing-oriented enterprise website?

A: Stand in the enterprise potential user's angle, from the marketing angle to make.

How to operate?

I. Negative

Many things are not what people do not know what to do, but do not know what not to do. If we know what not to do, it will do us good.

1, do not let the leader of a person to decide. Because leaders may not understand the internet economy;

2, do not let the traditional network company production;

3, do not let only understand art, or only understand the technology of people to do;

4, do not let the people do not understand the network marketing.

Second, the positive

1, only let the leadership participate in product and service keyword strategy discussion, other less participation;

2, let a new type of web company to understand the production of SEO, preferably have a successful example, but this example does not mean doing a few traditional websites;

3, to understand the SEO and network marketing planning, technology and art of integrated talent to do;

4, to be proficient in network marketing people to do.

Why choose such a person to do? This is determined by the characteristics of the marketing-oriented enterprise website.

What are the characteristics of a marketing-oriented enterprise website?

Marketing-oriented Enterprise website: is completely from the angle of network marketing, through the Internet technology, the enterprise's products, services and information, the form of Web pages to the search engine submission, and gradually in search engines to get good keyword ranked virtual E-commerce platform.

The characteristics of the marketing-oriented enterprise website are as follows:

1, the website marketing completely from the network marketing point of view, in the search engine has many included and good rankings;

2, the site of the technical because the site of this marketing is entirely from the perspective of technology and marketing knowledge developed, therefore, its technical in fact has a strong marketing;

3, the site targeted enterprise production site is solely for sale, not just to show;

4, the form of the site may include Web pages, Im tools, online customer service system, Network marketing analysis system and customer tracking system.

Obviously, this kind of marketing enterprise website compared with the traditional website, has its incomparable superiority.

1, the website is no longer a kind of decoration, but the good helper of enterprise marketing, is the Enterprise's super salesman, and do not commission oh;

2, the quality of the site content, constantly updated, rather than static, forever a face;

3, the Web site from the traditional corporate web site of the same pattern, given the enterprise site to a new life, not only is the image of the enterprise display platform, but also the platform of Enterprise marketing,

greatly enhance the competitiveness of enterprises in the market, more direct changes to the market, more detailed decision-making, compared with the traditional four media, marketing value is very high. This is the marketing-oriented enterprise website. This feature also determines that the traditional network companies can not complete this new Web site production. Only understand the network marketing, understand the SEO, understand the network planning, understand technology and art, understand the enterprise product customer needs of integrated companies can be produced.

Write here today, we have any good ideas and suggestions, please communicate with Tomeli. email:msn#gendan.cn [#改为 @], can also directly through qq:331750778 to communicate. Thank you.

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