How to do the marketing promotion of medical website

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After October in Wuhan continue to work, contact or medical site optimization site. For the continuous adjustment of search engines, many do site optimization, do seo, do webmaster friends have to change careers. The optimization of the medical website is becoming more and more difficult to do, how to go after the road? Guardian of the operation of their own medical website to publish the views, hope that the relevant industry friends to resonate, but also hope to cause more thinking.

In most friends ' view, the optimization of the medical website is more difficult, especially the bidding promotion and the madness of the personnel, directly led to the optimization of the medical site more and more difficult, even a lot of medical sites directly do not attach importance to site optimization or to lower this input. For the medical website Marketing promotion in the end should do, guardian think there are several aspects.

One: Bidding and extrapolation is the choice of medical websites.

We all know that medical websites and online education websites are the main force of the bidding, after all, there is a certain degree of conversion benefits or very high, this is the medical site crazy bid for the reason. Therefore, as a friend of the medical station, bidding is a necessary operation, I believe that we will not oppose. In fact, is the extrapolation of the staff, they are crazy to release the hospital advertising information (please remember is advertising information), using a wide net pattern to get patients, this is what we see on the network of medical advertisements overwhelming true portrayal.

Two: Have you given up the news source?

The role of the news source I believe that we have been very clear, but the search engine on the news source of the impact of the attitude of many site operators to give up this piece or reduce the operation of this piece. Actually to this point Guardian wants to say is, is not the news source to be hit, or the news source effect is not good, the important is everybody sends the news source the time to send more is the advertisement, or says the pure advertisement content. Even an article published to a dozen platforms, I believe that for any site, the release of a large area of advertising will certainly not have a good user experience, will naturally be discarded by users, will be rejected by search engines.

Third: The site's internal optimization is the focus of the medical site.

For any medical website, there are specialized network marketing team doing, for the structure, frame, tone, code and so on should not be small. So what's the main problem? The Guardian believes that there is a big problem in the content. For the medical site, a lot of professional knowledge of Web site editors do not understand, so most editors are copied and pasted the way, even if the false original also modified relatively little. This leads directly to the content quality of the website is not high, the repetition degree is too high. Plus most of the medical Web site time is not too long, such a site content how to have a good ranking? So pay attention to the internal of the medical site is very important, for editing this piece must become the top priority. As for how to edit the content of the medical Web site, previously guarding the introduction.

Four: The external chain of the medical website or the main blog.

For the medical site, this piece of the market, we do rotten, directly lead to people think it is advertising. Plus the medical site content sensitive words more, so the external chain of medical site is basically difficult to send, so the Guardian suggested that we still blog type of the outside chain, after all, the weight of the blog platform is relatively high, and the outside chain is not limited, published also has a good effect. And the relevance of what everyone says is important, but the medical site is basically to seek medical network, 39 health nets, good husband, etc. (other sites will generally boycott our hair), for the local forum class, there are some life services can try, not most of the classification of information classes have been less effective. As for the question and answer class, encyclopedia, library and so you know the effect of the, do not say more.

Five: Seek a variety of marketing promotion model is the posterior.

For the medical website, because various factors cause the website optimization is more difficult. And most operators of the bidding as the focus, which directly led to this piece of the market competition is too big, more difficult to achieve their desired income, so should seek a variety of marketing models, such as micro-blog, QQ Group, QQ space, mail, forums, videos and pictures and so on, As for micro-credit marketing This aspect of the guardian involved in the relatively few do not recommend.

Medical website operators pay much attention to the value of bidding and extrapolation, after all, the probability of two ways to patients will be greater and more obvious, and the site SEO optimization is a long-term process, may be a lot of operators or the hospital is unwilling to wait so long, plus the health of the optimization of the site staff mixed, This naturally causes the optimization of the medical website more and more difficult, the marketing promotion of the medical website is neglected by more and more optimization personnel. Therefore, the search for more marketing methods worthy of discussion.

This article Guardian Kun writing, comes from http://bbs.zhanyipai.net/forum-36-1.html, exchanges together, the common progress!