How to do the marketing promotion of video-type website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

At present, film and video types of Web sites, operating for many years well-known such as potatoes, Youku, Archie Art, and so on, portal sites have their own film and television video zone, such as Baidu, 360, Tencent and so on. Offline Cinemas also launched their own online site, as for some new or small operating small web sites are endless. How to stand out in many websites, this is the webmaster of the film and television website to think carefully.

First of all personally think that the operation of a Web site, the first to do a good job market positioning, at present, film and television sites are almost homogeneous, film content contains all categories, we take Hare theater as an example, in the network structure classification, such as the region is divided into RTHK, mainland China, Europe and America, overseas; By Category: Comedy, Drama, city, thriller, Science fiction and so on, as well as anime, costume dramas ... That their own film and television site to distinguish their own advantages in where, you can do a good job of segmenting such as animation site, or is designed to do large and western sites, or even Cantonese site. Although this will lose a part of the customer, but because single-minded and do fine, do deep still will cultivate a lot of loyal fans. Film and television video market so great to do a subdivision is enough.

Second, the site operations know what they do, then the next step is to find customer groups. Of course, the client community and you do the position of the station has a great relationship. Here we take Korean dramas, anime as an example of how to find the target customers. Like to watch Korean dramas are usually female-dominated, so what do these women like to patronize the site? Nothing more than fashion, Korean version of popular clothing, romantic novels, as well as Korean Korean drama Forum, yy voice and so on. In addition, you can follow the line of Korean learning institutions such as online cooperation. And like the animation of the crowd relatively broad point, the novel station, Japanese and large forums, games, QQ Group and other places.

Finally, the target group set the next is to promote optimization, film and television site optimization is mostly collected video, and the current search engine like the original content, then how do we do? can be in the weight of the site and the forum published soft text to promote the latest film and television reviews and add interactive links in the Forum to promote, followed by the flow of exchange , links, and even spend money on advertising. With the video search engine, the traditional video site related to the exchange of resources, while the preferential activities to attract customers.

Film and television sites want to kill a way to stand out, also need to have their own independent characteristics, take the vertical subdivision line, if the same as other large-scale video and television sites, unless you have a larger amount of money to hit otherwise will still go down a road, the same as the Hare Theater, this time also need to think about what kind of road you will take , at the same time how to give customers a better experience to improve their own.

This article by the Hare Theater (http://www.yetwo.org) website SEO personnel to provide, according to the Hare Theater situation for example analysis film and television website optimization operation, I hope to discuss with you.